Communications Associate - Marketing & Copywriting

The Communications Associate of Marketing and Copywriting, under the direction of the Communications Director, strategizes, writes, and distributes marketing content that effectively communicates key messages and moves people to action. This person tells stories through written communication and works collaboratively to develop and distribute original content across all platforms that clearly communicates the vision, ministry and goals of First Naples.

The Communications Associate participates in the strategy, planning, development, and management of informational and creative content produced by First Naples. They assess target demographics, develop strategies, and write content that communicates the mission, vision, and values of First Naples.

RESPONSIBILITIES

• Create appropriate content for First Naples' designated audiences.
• Follow guidelines for the tone, style and voice of all brand content, writing copy for digital platforms and print pieces as needed.
• Partner with Social Media Manager, under the direction of the Communications Director, to proactively execute marketing campaigns on an established calendar (including sermon series, church-wide events, campus, and ministry area requests).
• Write high-quality content for web, print, social media, email, press releases, and internal applications, collaborating with ministries as needed.
• Interpret creative direction and adapt points from creative briefs into persuasive copy concepts.
• Propose copy concepts and present underlying strategic thinking to leaders.
• Assist the Communications Director in developing marketing strategies, improving content delivery and promotion, and championing content marketing strategy across all ministries.
• Manage personal workflow to meet deadlines.
• Assist Communications Director as assigned.