Communications Manager

Job Title: Communications Manager

Department: Development

Reports to: Chief Development Officer

FLSA Status: Exempt

Classification: Hybrid

SUMMARY

Reporting directly to the Chief Development Officer, the Communications Manager is responsible for the oversight, development and implementation of APCHs communications strategies and digital marketing. These include overseeing the agencys web presence, social media, earned media and public relations, annual publications, event promotion and collateral creation. The Communications Manager additionally helps drive unrestricted revenue for the agency by supporting annual fund mailings, and managing key vendor relationships. The Communications Manager collaborates across teams to develop, curate and create great content and compelling calls to action, uses strong project management and organizational skills to manage multi-partner efforts, and uses a discerning eye to position the agency strongly for branding success.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Design and implement an integrated annual communications plan to advance APCHs brand identity, narrative and key messages in collaboration with the CDO and other partners; create marketing and public relations strategies and plans that will allow APCH leadership to cultivate and enhance meaningful relationships with targeted external audiences including press, media and key influencers; ensure consistent brand voice across all platforms along with fidelity to approved messaging; meet communications targets for social media growth in alignment with APCHs approved strategic plan;
• Supervise the work of a Digital Communications Coordinator who develops content for social media channels, curates video and photo assets, supports project management for digital campaigns and communications projects, and helps maintain a robust communications calendar in Airtable; manage their work product and schedule with compassion, set realistic expectations, and ensure achievement of performance goals;
• Oversee agency website and social media outlets such as Instagram, Facebook, TikTok, LinkedIn, etc.; engage with external audience and supporters through social media channels, answering questions and making connections to appropriate staff members when necessary;
• In addition to social media, manage external-facing communications initiatives for fundraising events and special campaigns; create and manage digital communications content calendar encompassing social media and email marketing; write and edit copy for internal and external audiences, drive digital communications to ensure consistent agency messaging across all platforms;
• Serve as communications counselor to APCH leadership, including initiating and drafting regular communiqus and advising on talking points for events, etc.;
• Serve as a key liaison for media-related projects, including but not limited to, video shoots, media interviews, radio spots, etc.; provide creative direction for video and photo-related projects pertaining to community events and special events;
• Oversee development of print communications including marketing collateral, annual reports, newsletters, direct mail, event related materials, invitations, programs, etc.; manage relationships with key vendors including printers, mailhouses, and contract writers and designers; adhere to approved budgets for these services, and oversee the administration of contracts and invoices; manage their work product and schedules with a focus on timely and high-quality deliverables;
• In collaboration with other Development staff, support the APCH annual fund program via peer-to-peer fundraising platform, currently Classy, segmented email marketing and direct mail campaigns; oversee creation and execution of printed and electronic fundraising appeals; manage email messaging and communications through online platform, currently Mailchimp, including maintaining an up to date contact list, and creating and sending emails;
• Oversee an organized archive of digital assets (photos, APCH publications, AV) and ensure appropriate capture as assets are created and published.
• Oversee a master communications calendar including all electronic communications, social media planning, print collateral, etc.; ensure that the full Development Division remains aligned and informed of communications activity;
• Create and implement appropriate assessments and reporting metrics for key initiatives, including social and direct email/mail;
• Support all hands fundraising events and serve as an ambassador of the agency for all donors and stakeholders with particular focus on media connections.
• Perform other duties as assigned by the supervisor to support departmental or organizational goals.

To perform this important job successfully, the Manager of Communications will be an individual who carries high personal and professional standards. To be successful in this role as an Manager, the candidate will focus on achieving excellence of service and performance by exhibiting HEART- Honesty, Empathy, Agency, Respect, and Transparency for the core values for team interactions. . The Manager will also be expected to excel in the five department competencies of: internal & external collaboration, communication, prioritizing & planning, analytical thinking, work quality & innovation. The candidate will embrace the APCH culture of a learning organization and strive to constantly improve upon systems and services for the benefit of our employees and our constituents; and will be demonstrably committed to their own ongoing personal and professional development. Our culture encourages individuals to speak up, we respect diversity of thought, and we look to our staff to be candid with concerns and constructive suggestions. Together, we can continue to take APCH to even higher levels of excellence and service to the community.

Technical and Performance Skills

Excellent Oral and Written Communication Skills

Professionalism

Customer Service

Time Management

Ability to Prioritize and Multitask

Flexibility

Mission-Driven

Dedicated to excellence

Detail-Oriented

Strong Organizational Skills

Microsoft Office Skills

Google Suite Skills

Education/Training/Experience

• Bachelors degree or equivalent experience in communications related fields
• Fluent user of social media
• Direct experience with email marketing tools (Mailchimp, Constant Contact, Feathr, etc.) is required
• Direct experience with social media management software (Later, HootSuite, etc) is required
• Expertise with Adobe Creative Cloud (Express, InDesign, Illustrator, Photoshop, Premiere Pro) or equivalent digital media editing tools (Canva) is required
• Public relations and marketing experience are preferred
• Experience in Salesforce or similar constituent relationship database preferred
• Experience with Airtable or other project management tools preferred
• 2+ years of experience in a fundraising environment highly preferred
• Customer service/sales experience preferred
• Bilingual (English/Spanish) is a plus

Physical and Mental Demands

• Able to work in a dynamic and high noise level environment typical of a youth center
• Walking, standing required on daily basis
• Sitting and use of hands/vision for computer work for extended periods of time
• Lift up to 25 pounds occasionally

Additional Information

• Ability to work flexible hours, as needed

A Place Called Home provides equal opportunities to all employees and independent contractors without regard to race, color, religion, sex (including but not limited to pregnancy), gender expression, gender identity, sexual orientation, military and veteran status, medical condition, ancestry, marital status, citizenship, national origin, age, physical and/or mental disability, or genetics. In addition to federal law requirements, A Place Called Home complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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