Community And B2b Marketing Lead

Community and B2B Marketing Lead

Who We Are

At Sam Aguiar Injury Lawyers, we believe in going above and beyond for our community. Each year, we devote substantial resources—including monetary support, volunteer efforts, and sponsorships—to help uplift children's programs, first responders, school athletics, underserved neighborhoods, and more. It's not about recognition; it's about genuinely caring for the people who call Louisville and Lexington home. By continually investing in our local communities, we've established a reputation for compassion, consistency, and commitment to meaningful change.

Role Overview

We are seeking someone who is a skilled marketer and a genuine ambassador of values and vision for community impact.

As our Community Marketing and B2B Lead, you'll serve as a key ambassador of our firm, leveraging your marketing expertise to forge authentic relationships, organize impactful events, and ensure our dedication to giving back resonates genuinely with the public. This role requires a strategic marketer who understands the nuances of professional services branding, particularly within the legal sector, and can translate our firm's values into meaningful community engagement.

Marketing Leadership & Strategic Impact

The ideal candidate will succeed in marketing and brand management, particularly in professional services or legal sectors. You'll be responsible for:

• Developing and executing comprehensive marketing strategies that align community outreach with business growth
• Creating measurable campaigns that strengthen our brand presence while delivering authentic community value
• Managing substantial marketing and community engagement budgets with proven ROI tracking
• Building and maintaining strategic partnerships with community organizations, media outlets, and business leaders
• Viewing every activity as a potential branding opportunity: always considering how every interaction, event, or initiative can reflect and promote the firm's brand and values. Whether it's choosing the right swag, designing an event giveaway, or interacting with community and referral partners, every action is seen through how it impacts the firm's image.
• Proactively seeking ways to promote the firm: Actively looking for opportunities to raise awareness of the firm's community involvement and legal services. This could mean identifying new sponsorship opportunities, pitching stories to local media, or finding creative ways to engage with the community online.
• Understanding the importance of consistency and messaging: ensuring that all marketing and communication efforts are aligned with the firm's brand identity and core messages. Being consistent in how the firm presents itself across all channels and platforms.
• Creativity and innovation: Thinking outside the box to develop new and effective ways to engage with the community and build relationships with referral sources. It also means being willing to experiment with new marketing tactics and strategies.
• Measuring and evaluating results: Tracking the effectiveness of marketing and community engagement initiatives and using data to inform future decisions. This ensures that the firm's resources are used effectively and the marketing strategy achieves its desired outcomes.

B2B Relationship Building

In addition to community engagement, this role will require building and nurturing professional relationships within the legal and business communities. This includes:

• Identifying and establishing connections with potential referral sources, such as other attorneys, medical professionals, and relevant businesses.
• Developing and implementing co-marketing initiatives with strategic partners.
• Representing the firm at industry events and networking functions.
• Maintaining consistent communication and providing value to referral partners.

Resource Management & Accountability

You'll be entrusted with significant resources, including:

• A dedicated budget for community initiatives and marketing activities requiring strategic allocation and detailed tracking
• A firm-provided, logo-wrapped vehicle for community events and partner visits (requires maintaining a pristine driving record and understanding your role as a constant brand ambassador)
• Autonomy in decision-making regarding community investments and partnerships, balanced with fiscal responsibility and strategic alignment

Required Experience & Expertise

• Bachelor's Degree in Marketing, Communications, or related field
• Demonstrated success in community-focused marketing roles, with specific examples of:
• Managing and growing brand presence across multiple channels
• Developing and executing community engagement strategies with measurable outcomes
• Building and maintaining strategic partnerships
• Managing substantial budgets
• Thorough understanding of Sam Aguiar Injury Lawyers' brand position, community initiatives, and market presence
• Strong project management skills with experience coordinating multiple initiatives simultaneously
• Proven track record of prudent financial decision-making in marketing and community engagement roles

Values Alignment & Personal Qualities

We're seeking someone whose personal and professional values align deeply with our firm's commitment to community service and who understands that everything we do reflects our brand. The ideal candidate should:

• Demonstrate a genuine passion for community service beyond professional requirements
• Show evidence of personal involvement in community initiatives and charitable work
• Possess a deep understanding of and commitment to our firm's values and community focus
• Exercise sound judgment in balancing community impact with business objectives
• Have a keen eye for detail and recognize the marketing potential in every interaction and initiative
• Be passionate about finding creative ways to repurpose content and maximize brand exposure

Decision-Making Framework

Success in this role requires:

• Strategic evaluation of community opportunities
• Ability to assess potential partnerships based on both community impact and brand alignment
• Development of clear metrics for measuring success of initiatives
• Prudent management of resources while maximizing community impact

Performance Metrics

Community Engagement:

• Attendance at sponsored events and firm-hosted events
• Volunteer hours logged by firm employees
• Media mentions and coverage of community initiatives

Brand Awareness and Reputation:

• Brand awareness and sentiment analysis through third-party surveys
• Attribution (primary or secondary) for conversions identifying community presence as a factor in choosing us
• Increase in reviews online
• Media impressions and reach

B2B

• Number of new referral sources established
• Number of converted B2B referrals
• Feedback from referral partners

Business Growth:

• Increase in leads generated through community and B2B efforts
• Client satisfaction
• Increased viable leads
• Overall revenue growth attributable to marketing and community initiatives

Fiscal Evaluation :

• Cost-benefit analysis of community initiatives
• Cultivating relationships with partner vendors for swag, partner gifts, giveaway items, etc., that are cost-effective and high-quality
• Development of and adherence to budget :
• Ensuring that we have a strong giving presence at events in a manner that doesn’t waste resources (e.g., buying bulk, high-end Halloween candy for children at a bulk rate versus having an Instacart delivery from a local grocery store or ordering one color well-designed shirts from a screen-printer for $6.00 apiece versus three color shirts from a company for $15 apiece)

Maximizing Community Impact: We aim to make fiscally responsible choices that maximize our impact on the community. We aim to support a wide range of causes and build meaningful relationships rather than focus on large sponsorships.

We believe in reaching and positively affecting as many lives as possible. This means prioritizing resourcefulness and ensuring that our giving has a genuine and lasting impact on individuals and community organizations. We focus on building meaningful relationships and supporting causes where our contributions make a tangible difference rather than solely seeking high-profile sponsorships. So, we don’t want to be the $25,000 Platinum Sponsor or even the $5,000 to $10,000 Silver Sponsor at formal galas seeking to raise large sums from local corporations. Instead, we’d prefer to give $500 to $1,000 to ten organizations, schools, athletic programs, families, or other events where the funds will still be impactful and meaningful, and where we can hopefully cultivate a lasting relationship with them.

Growth & Development Opportunities

This role offers:

• Significant autonomy in shaping our community presence
• Substantial resources to implement meaningful initiatives
• Opportunity to build and potentially lead a team as our community presence grows
• Professional development through direct interaction with firm leadership and community partners

Application Process

Please submit:

• Your resume highlighting specific marketing achievements and community engagement experience
• A detailed cover letter that addresses:
• Your familiarity with Sam Aguiar Injury Lawyers and our community initiatives
• Specific examples of marketing campaigns you've led that delivered measurable results
• Your approach to budget management and resource allocation
• Personal and professional examples of your commitment to community service
• A brief outline of your vision for enhancing our community and B2B presence while maintaining fiscal responsibility

At Sam Aguiar Injury Lawyers, we seek more than just professional expertise – we seek someone who will genuinely embody our values and vision for community impact. If you believe you can bring both marketing acumen and authentic passion for community service to this role, we'd love to hear from you.

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Weekends as needed

Education:

• Bachelor's (Required)

Experience:

• marketing: 1 year (Required)
• Sales: 1 year (Preferred)
• B2B marketing: 1 year (Preferred)

Shift availability:

• Day Shift (Required)
• Night Shift (Preferred)

Ability to Commute:

• Louisville, KY 40299 (Required)

Work Location: Hybrid remote in Louisville, KY 40299