Community Manager And Evangelist

Community Manager and Evangelist

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2-3 days per week from an HPE office.

Job Description:

Responsibilities:

Starting up community

• Develop a plan for the community that identifies HPE goals, community needs, and details on how the community will operate.
• Identify potential independent influencers, channel partners, and ISVs who are emersed in virtualization and hybrid cloud, identifying them to help meet the goals of the community.
• Working with HPE Reference and Global Sales / PTB, develop potential prospects to prioritize in the community plan. Pull from existing VMware vExpert community and others.
• Lead evaluation of platforms/applications that can be used to host the community (Discord, Slack, Lithium, etc). Leverage existing HPE platforms if possible.
• Recruit internal stakeholders and SMEs from the Hybrid Cloud BU, Pre Sales Ambassadors, Support, etc. who will actively participate in the community.
• Develop a structured onboarding process with expectations, guidelines and importantly the benefit to influencers for joining.
• The needs of customers and partners in the community will be different than influencers – include understanding of those needs in the community start-up.

Community building

• Understand through interviews/evaluations/etc. influencer, partner, and customer needs to keep them engaged and interested.
• Build, maintain, and nurture strong relationships with community, understanding their specific needs and focus (content generators, independent analysts, tech experts, etc.) ensuring alignment with our goals.
• Host regular virtual events that can include demos, Q&A sessions with key HPE employees (execs, engineers, SMEs, etc) to foster community.
• Gather product feedback from community, especially customers, that leads to deeper understanding of customer needs and can be used as feedback into product development.
• Build a plan that includes physical events (e.g Discover, HPE CIC, VMware Explore, etc) where face-to-face interaction with HPE team can take place (if budget allows).
• Evaluate opportunity for local/regional ‘User Group’ meetups similar to VMware VMUG.
• Build a plan for rewarding top-tier participants to encourage activity and desired HPE outcomes (ex: Badging, Certifications, SWAG, etc. for engagement)

User Generated Content (UGC)

• Develop a plan working with execs and product team that defines the kind of content we want developed by the influencers in the community.
• Source influencers for HPE content and integrate more HPE execs & SMEs in Influencer-generated content
• Collaborate with community members to develop content that aligns with our goals and current social media trends.
• Leverage community to source Case Studies, speak on HPE’s behalf at Events, participation in Customer Advisory Boards, etc.
• Track content performance and identify improvements and adjustments to ensure both the influencer needs are met as well as ours.

Other related

• Work closely with our product team and SMEs to stay informed about product benefits and claims, ensuring accurate and community communications. Lead the community with your expertise.
• Able to develop content (blogs, videos, podcasts, social posts, etc.) that leads the community to share it with their audiences.
• Experience using social media platforms (LinkedIn, X, YouTube, etc.) to engage with community in “external” public conversations.

Education and Experience Required:

• BA or BS in Engineering, Marketing or related field; MBA preferred.
• Product BU experience working across product management, marketing, and sales in internal and customer facing capacity
• Active user of social media with a recognizable profile to accelerate execution.
• 7+ years experience in social media management, community engagement, and influencer relations.
• Advanced experience with creating content such as videos, blogs, podcasts, and social posts is a must to reduce cost of external agencies.

Knowledge and Skills:

• Strong technology skills, ideally with virtualization and hybrid cloud. Demonstrate ability to learn new technologies quickly.
• VMware vExpert participation and knowledge of VMware ecosystem a plus.
• Deep knowledge of the digital space and influencer marketing, including but not limited to search and acquisition, content development, and platform management.
• Creative thinker with the ability to generate innovative ideas (right-brain) but also data driven (left-brain).
• Superior written and verbal communication skills.
• Comfortable talking with executives, engineers, and customers.
• Strong collaborator and mentor who can bring out the best in others.

Accountability, Accountability, Action Planning, Active Learning (Inactive), Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Diversity, Inclusion & Belonging

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

#unitedstates #marketing

Job:

Marketing

Job Level:

Master

States with Pay Range Requirement

The expected salary/wage range for a U.S.-based hire filling this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. If this is a sales role, then the listed salary range reflects combined base salary and target-level sales compensation pay. If this is a non-sales role, then the listed salary range reflects base salary only. Variable incentives may also be offered. Information about employee benefits offered can be found at https://myhperewards.com/main/new-hire-enrollment.html.

USD Annual Salary: $115,500.00 - $266,000.00

Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories. .