Community Marketing Director - Assisted Living

NuCare Senior Living is dedicated to providing a vibrant, nurturing, and supportive environment where seniors thrive. We are committed to delivering exceptional care, fostering meaningful connections, and enhancing the lives of our residents every day. Join a team that values innovation, compassion, and excellence in senior living.

Job Summary:
We are seeking a dynamic and results-driven Sales and Marketing Director to lead our community’s efforts in attracting new residents and enhancing our market presence. The ideal candidate will possess exceptional interpersonal skills, a passion for building relationships, and a proven track record in sales and marketing.

Key Responsibilities:

• Sales Leadership:
• Develop and execute a strategic sales plan to meet or exceed occupancy and revenue goals.
• Build and maintain relationships with prospective residents, families, and referral sources.
• Conduct community tours and guide prospects through the decision-making process.
• Marketing Strategy:
• Create and implement innovative marketing initiatives to increase community visibility and brand awareness.
• Develop and manage advertising campaigns, digital marketing efforts, and public relations strategies.
• Coordinate and participate in community events, outreach programs, and networking activities.
• Collaboration & Reporting:
• Partner with the Executive Director and team to ensure alignment with community goals and objectives.
• Track and analyze sales metrics, providing regular reports to leadership.
• Stay informed on industry trends, market conditions, and competitor activity.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (preferred).
• Proven experience in sales and marketing, ideally within senior living, healthcare, or hospitality.
• Strong communication, negotiation, and interpersonal skills.
• Creative problem-solving ability and results-oriented mindset.
• Proficiency in CRM software and marketing tools.
• Familiarity with the local market and referral networks (a plus).

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunities for professional development and growth.
• A supportive and collaborative work environment dedicated to making a difference.

Pay is based on experience. Travel amount / distance vary.

Job Type: Full-time

Pay: $65,000.00 - $80,000.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Day shift

Work Location: In person