Community Relations Specialist
LOCATION
Community-based role, engaging with local senior centers and organizations.
QUALIFICATIONS
Undergraduate degree preferred, strong communication skills, established community relationships, 4+ years of B2B and/or B2C community outreach or sales experience, prior experience with Medicare health plans is preferred, high energy with a passion for improving seniors' lives, proficient in MS Office, experience using Salesforce preferred, valid driver’s license required.
RESPONSIBILITIES
Engage with community organizations to promote ArchWell Health, coordinate community events, collaborate with sales and marketing teams to drive membership growth, partner with Medicare agents for lead generation, track event outcomes, manage marketing budgets, and serve as an ambassador for the organization.
INDUSTRY
Healthcare Services
SHORT DESCRIPTION
The Community Relations Specialist at ArchWell Health fosters community engagement to enhance brand awareness and facilitate membership growth aimed at providing exceptional care for seniors.
Job Summary:
The Community Relations Specialist engages ArchWell Health in its community through community-based marketing, partnership with Medicare sales agents, event coordination, and immersion into the senior community. The community Relations Specialist’s goal is to create ArchWell Health’s brand awareness in the community and to open doors for the sales team to drive membership growth that results in a new patient’s first appointment. The Community Relations Specialist will assist in building ArchWell Health’s reputation in the community and help ensure an unprecedented patient experience.
Duties/Responsibilities:
- Builds and leverages relationships with community-based organizations such as senior centers, senior living facilities, faith-based organizations, civic leaders/influencers, food pantries, etc. to spread awareness of ArchWell Health and to help drive membership growth.
- Sets up and/or coordinates ArchWell Health's participation in senior-focused community events as well as hosting events in the center’s activity center.
- Works closely with the Membership Consultants and Marketing Growth Manager to execute on membership growth plan and to ensure growth targets are consistently met or exceeded.
- Partner with multiple sales distribution channels, leveraging Medicare carrier agents and brokers to drive events and generate leads resulting in new patients.
- Track event results, leads generated, and new members acquired to determine effectiveness of events.
- Adhere to and track budget expenditures on marketing activities.
- Serve as an ambassador for ArchWell Health.
- Undergraduate degree preferred
- Strong communication skills
- Established community relationships
- 4+ years of B2B and/or B2C community outreach experience or sales equivalent (preferred)
- Prior experience working at a provider office or with a Medicare health plan (preferred)
- High energy with a passion to improve the lives of seniors
- Proficient in MS Office and experience using Salesforce (preferred)
- Valid drivers’ license (required)
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