Community Relations Specialist - Montgomery, Al
LOCATION
Community-based, servicing senior neighborhoods.
QUALIFICATIONS
Undergraduate degree preferred, strong communication skills, established community relationships, 4+ years of B2B/B2C outreach or sales experience, prior experience with a provider office or Medicare health plan preferred, proficiency in MS Office and Salesforce, valid driver's license required.
RESPONSIBILITIES
Engage with community organizations, coordinate community events, collaborate with membership and marketing teams, partner with sales channels, track event effectiveness and budget expenditures, serve as an ambassador for ArchWell Health.
INDUSTRY
Healthcare, focusing on services for seniors.
SHORT DESCRIPTION
The Community Relations Specialist fosters community engagement for ArchWell Health to enhance brand awareness and facilitate membership growth, ensuring an exceptional patient experience.
Job Summary:
The Community Relations Specialist engages ArchWell Health in its community through community-based marketing, partnership with Medicare sales agents, event coordination, and immersion into the senior community. The community Relations Specialist’s goal is to create ArchWell Health’s brand awareness in the community and to open doors for the sales team to drive membership growth that results in a new patient’s first appointment. The Community Relations Specialist will assist in building ArchWell Health’s reputation in the community and help ensure an unprecedented patient experience.
Duties/Responsibilities:
- Builds and leverages relationships with community-based organizations such as senior centers, senior living facilities, faith-based organizations, civic leaders/influencers, food pantries, etc. to spread awareness of ArchWell Health and to help drive membership growth.
- Sets up and/or coordinates ArchWell Health's participation in senior-focused community events as well as hosting events in the center’s activity center.
- Works closely with the Membership Consultants and Marketing Growth Manager to execute on membership growth plan and to ensure growth targets are consistently met or exceeded.
- Partner with multiple sales distribution channels, leveraging Medicare carrier agents and brokers to drive events and generate leads resulting in new patients.
- Track event results, leads generated, and new members acquired to determine effectiveness of events.
- Adhere to and track budget expenditures on marketing activities.
- Serve as an ambassador for ArchWell Health.
- Undergraduate degree preferred
- Strong communication skills
- Established community relationships
- 4+ years of B2B and/or B2C community outreach experience or sales equivalent (preferred)
- Prior experience working at a provider office or with a Medicare health plan (preferred)
- High energy with a passion to improve the lives of seniors
- Proficient in MS Office and experience using Salesforce (preferred)
- Valid drivers’ license (required)
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