Consumer Bank - Product Marketing Lead

The Consumer Bank Product and Local Marketing team is responsible for launching new products and strategic initiatives, supporting the growth of 500 Chase branches over the next three years, collaborating with our Community Managers to deliver financial health education, and expanding our engagement with our Chase Private Clients through experiential events.

As a Product Marketing Lead within the Consumer Bank, you will support Chase’s efforts to become the bank for all, building end-to-end marketing strategies that support our deposit products by improving access to banking and engaging customers with the ultimate goal of saving them money, building better financial health habits, and leveraging the products and features that Chase offers.

Job responsibilities:

• Manage programs across the Product Marketing team, maintain budgets, and work closely with key partners in Data & Analytics, Brand, Campaign Execution, Public Relations, Events, Internal Communications, and the Field.
• Conceptualize and lead the development of target customer definition, marketing strategy, and product positioning.
• Develop an end-to-end customer journey strategy to assess the current customer experience, positive experiences, and pain points.
• Work across the Consumer Bank marketing team to assess the pain points from a field, acquisition, and engagement perspective.
• Own both product and relevance campaign messaging targeting.
• Define metrics to monitor and measure impact, progress, and ROI for the marketing initiatives.

Required qualifications, capabilities, and skills:

• 7 years of marketing experience with expertise in strategy roles.
• Experience telling stories through both verbal and written communication.
• Excels at thinking holistically and managing multiple initiatives simultaneously within tight deadlines.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans