Consumer Marketing Manager

Full Time • Ri, RI, United States of America

63,413 - 80,295 (Yearly) Added 5 hours, 37 minutes ago

Summary

LOCATION

General office environment, with collaboration across different teams.

QUALIFICATIONS

Bachelor's degree in Marketing, Business, or a related area required, 3-5 years of related experience, product launch experience, strong presentation, organizational, analytical, and writing skills, and proficiency in PowerPoint, Excel, and Word.

RESPONSIBILITIES

Create and manage product marketing strategies, develop go-to-market plans, ensure key milestones are achieved for product launches, measure campaign success, collaborate on creative asset development, and stay informed on competitive strategies.

INDUSTRY

Consumer Goods / Product Marketing

SHORT DESCRIPTION

The Consumer Marketing Manager at Kids2 will lead product launch plans, coordinate cross-functional teams, and enhance marketing activations aimed at supporting early-stage parents.

At Kids2, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs.

Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.

No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task!

We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.

SUMMARY

The Consumer Marketing Manager will have ownership over the product launch plans for specific product categories across the Kids2 portfolio of brands. As the content manager, this role will be responsible for the Go-To-Market plans related to global product launches including but not limited to content strategy, communication, customer activations and overall integrated product launch plans. In addition, he/she will be responsible for leading, communicating, and continually improving integrated product marketing activations.

The Consumer Marketing Manager will work cross-functionally with key stakeholders (Category, Sales, Sales Planning, Content, Creative, Social, Legal, etc.) across the business to develop ideas and tactics that will be essential in launching new products in the marketplace.

PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS:

Create and manage cross-functional product marketing strategies and execution for respective products across consumer touchpoints
Assist in developing go-to-market strategy including packaging and consumer-facing marketing communications and campaigns to effectively launch product to a global audience
Ensure we achieve key milestones within our End To End process leading up to a product launch through a variety of communication channels including project management, communication briefs, content creation, creative reviews and digital shelf readiness
In partnership with the category, social media, ecommerce, sales and sales planning, determine campaign success metrics. Measures and reports on product launch effectiveness and adapt future campaigns based on results
Collaborate with internal Content, Creative, and Business Unit teams to develop creative assets and content including digital shelf content, advertising, social/community building, influencer marketing, PR and retail experiences
Be keenly aware of competitive product launch strategies and tactics to insure our product go to market plan is strong
Work with regional sales teams to understand regional / local needs to support product launches
Other duties as assigned.

QUALIFICATIONS & EXPERIENCE

3-5 years related experience

EDUCATION & SKILLS

Bachelor’s Degree in Marketing, Business or a related area is required or equivalent experience
Product launch experience
Strong presentation skills for senior management and retailer presentations
Strong organizational, analytical, and writing skills

CERTIFICATES, LICENSES, REGISTRATIONS

None required

COMPUTER/TECHNICAL SKILLS

Must be proficient in PowerPoint, Excel and Word

PHYSICAL DEMANDS

While performing the duties of this job, the team member is regularly required to talk or hear.
The team member frequently is required to sit; have flexible use of hands; reach with hands and arms; and stoop, kneel, crouch, or crawl.
The team member is occasionally required to stand, walk, and taste or smell.
The team member must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 - 50 pounds.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT

General office environment

We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done!

Check out our website at www.kids2.com and our social media pages on LinkedIn, Facebook and Instagram for more information and open positions in the career section.

Drug Free Workplace M/F/D/V

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