Consumer Marketing Manager Ii

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Come join a high performing marketing team and make an impact on the lives of patients! The MAVYRET consumer team exists to help reach, educate and motivate patients to seek treatment. The marketing manager will have an opportunity to contribute to all aspects of MAVYRET consumer marketing, including gathering insights, creating new tactics and optimizing a significant media plan. The marketing manager will be responsible for leading agencies to develop best-in-class marketing that resonates with patients in a competitive environment.

Responsibilities:

The Marketing Manager will work closely with multiple commercial operations teams to ensure success in the development of strategy, creative and execution plans. Internally, the Marketing Manager will foster positive working relationships with the sales force, medical affairs, medical review, market research, sales training, regulatory review, business analytics, paid media, the Digital Lab and other cross franchise teams.

Externally, the Marketing Manager works with various ad agencies, consultants, and other vendors to successfully drive the business. The Marketing Manager must demonstrate the ability to lead without authority, while building a collaborative, integrated commercial brand team.

The Consumer Marketing Manager will lead a variety of projects that build consumer awareness of and engagement with MAVYRET.

Projects include:

• Optimize website in partnership with digital agency and digital lab
• Lead social/digital creative execution, including Facebook, Instagram, Reddit and programmatic campaigns
• Develop point of care and out of home campaigns
• Lead yearly media briefing and planning process
• Partner with analytics, media and Digital Lab teams to optimize media investments
• Manage patient testimonial agency
• Partner with insights team to conduct patient and messaging research
• Evolve printed materials including brochures and posters
• Future leadership of yearly cross functional brand planning process

• Bachelor's degree
• Relevant brand marketing experience; consumer marketing experience preferred
• Competency in core marketing capabilities such as creative development, positioning, optimization across the marketing mix
• Proven ability to lead and influence cross-functional teams, including timeline and budget management
• Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution

Preferred:

• Demonstrated experience planning and executing omnichannel digital marketing programs, including: audience identification, messaging development, media planning, creative development, and campaign optimization
• Experience working with and managing multiple external agencies including creative, digital, and internal cross functional partners.
• Experience leading yearly brand and media planning
• Ability to influence senior management
• Demonstrated ability to work within regulated industry

Talent will be hired at a level commensurate with experience.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our short-term incentive programs.

• This job is eligible to participate in our long-term incentive programs
  

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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