Content Creator / Copywriter

Content Creator / Copywriter

Are you ready to join a team that is committed to hardworking Kentuckians?

If so, Abound Credit Union might be the place for you!

We are driven by our selfless dedication to members and community. We create a connected, learning-driven, and fun environment that fuels our passion to inspire financial wellness. We do that by sharing our knowledge, strength, and accessibility to provide market-leading value that makes more possible for our members.

Here at Abound Credit Union, culture is a big deal. We roll up our sleeves each day to make this an awesome place to work. We want to bring great things to our communities, be awesome to each other, ready for whatever comes our way, and are hungry to learn and grow as people and professionals. Our best is built from the inside out.

Abound Credit Union is now hiring friendly, enthusiastic, and just overall awesome personalities to ensure persona-driven content strategies are effectively implemented across channels from commencement though completion that will bring our brand to life across all platforms.

Are you an expert storyteller who draws your audience in with powerful prose? Does writing come so naturally to you that your fingers can barely keep up at the keyboard as new content ideas flow? Do you love following engaging brands on social media and communicating with a strong and unique voice? Is using creativity as a tool to generate excitement and crush goals in your bag of tricks? Are you that “roll-up-your-sleeves” person who thrives in a fast-paced environment and gets things done? Do you have the Midas touch when it comes to creating actionable content and catchy headlines? If so, we should talk! Abound Credit Union is looking for a highly creative copywriter to fill the position of Content Creator. This individual will focus on developing written/verbal content strategies across all communication platforms creating increased earned media opportunities.

What You’ll Do:

• Content Strategy - Works with the Communications Manager to continually develop content strategies that strengthen earned, owned and paid media. Independently manages workflows surrounding content management distribution and the placement of highly personalized content material, ensuring success through the entire channel engagement process.
• Public Relations - Further develops/deepens the credit union’s “earned” media strategies strengthening social sharing, reviews and online reputation. Correlates with the credit union’s PR consultant and Financial Education Professional to ensure information directed to members and communities, both written and verbal, is delivered and understood in an effective, efficient and timely fashion and is consistent with the credit union’s brand voice.
• Brand Stewardship - Works with the creative team to develop engaging, on trend, copy and content that centers on brand identity and promotes department and organization goals.
• Connecting to Community - Remains a visible and positive presence in the local community. Supports marketing department and its team members, as needed, in coordinating/participating in community initiatives, community fundraisers and booth management to promote Abound’s products, services and values.
• Marketing Utilization - Utilizes content management system, online reputation management system, marketing automation system and social media tools regularly in the creation and development of content.

What We Need:

• Bachelor’s degree in journalism, English, Communication, Marketing or a related field and 3 years’ experience
• Computer skills to include Word, PowerPoint, Excel, Social platform experience: Facebook, YouTube, Twitter, Instagram, LinkedIn, etc.
• Self-motivation, enthusiasm and willingness to support others within the team
• Solid understanding of advertising, marketing and brand voice. Ability to maintain communication and style guidelines to ensure consistency of brand and content strategy.

Our Benefits:

• Great Salary
• Pension
• Health, dental, vision and other insurance coverage
• Paid Personal Time Off
• Paid Holidays
• Life Insurance
• Short and Long-Term Disability
• 401(k) with matching funds
• Tuition Reimbursement
• HSA, FSA, and Dependent Care Spending Accounts

Salary Info:

$24.21 - $30.27 / hour