Content Manager

Full Time • Allentown, PA, United States of America

61,882 - 78,356 (Yearly) Added 1 day, 9 hours ago

Summary

LOCATION

Not specified

QUALIFICATIONS

Strong writing, editing, and communication skills in English, understanding of SEO principles, ability to analyze content performance, familiarity with analytics tools, general understanding of video production and social media marketing, strong organizational and time-management skills, hands-on experience with MS Office and WordPress, preferably a BS degree in Journalism, Marketing, or a relevant field.

RESPONSIBILITIES

Develop content strategies, maintain a marketing content calendar, write standard emails and blog posts, create press releases and articles, collaborate on monthly newsletters, optimize website landing pages, track content performance and SEO metrics, ensure legal compliance, and stay updated on content trends.

INDUSTRY

Marketing

SHORT DESCRIPTION

The Content Manager will develop and implement content strategies to engage target audiences and achieve marketing goals across various platforms, focusing on SEO optimization and compliance while boosting brand awareness and driving sales.

**Job Summary: **

The Content Manager is responsible for developing, coordinating, implementing, and tracking content strategies to engage target audiences and achieve marketing goals. This role involves creating and managing content across various platforms, including website pages, emails, digital literature, blog posts, articles, videos, and social media posts. Working closely with marketing leadership, the Content Manager maintains a consistent content calendar, optimizes content for SEO, and ensures compliance with legal standards to boost brand awareness, increase website traffic, generate leads, and drive higher conversion rates to increase sales.

**Responsibilities: **

Develop content strategies aligned with marketing goals, defining objectives, target audiences, and content themes.
Collaborate with marketing leadership to create and maintain a marketing content calendar, ensuring consistent content publishing and strategic alignment throughout the year.
Write standard emails and automated email workflows targeting customers, suppliers, and associates to support marketing campaigns and company updates.
Create weekly blog posts for company blogs, collaborating with subject matter experts and attending events for company updates.
Write press releases and articles, collaborating with regional media and industry publications for distribution.
Collaborate with department leaders to write and distribute the monthly company newsletter.
Plan and write effective website landing pages and online content for marketing campaigns, promotions, and products/services, focusing on user experience, brand consistency, and conversion goals.
Optimize website content for SEO best practices, monitor page rankings monthly, and track SEO performance.
Set up performance tracking for content marketing efforts, monitor analytics, and refine strategies.
Ensure compliance with legal regulations, such as copyright laws.
Stay updated on content trends to increase engagement and capture customer attention.

**Qualifications: **

Strong writing, editing, and communication skills in English.
Understanding of SEO principles, including keyword research, on-page optimization, and link-building strategies.
Ability to analyze data and metrics to understand content performance, familiarity with analytics tools like Google Analytics or Adobe Analytics preferred.
General understanding of video production and social media marketing on platforms like LinkedIn, Facebook, and Instagram.
Ability to manage calendars and projects with attention to detail.
Good organizational and time-management skills.
Hands-on experience with MS Office and WordPress, basic ability to use Adobe Creative Suite preferred.
BS degree in Journalism, Marketing, or a relevant field preferred.

**Physical Requirements:**