Content Marketer
LOCATION
Remote/Contract Position
QUALIFICATIONS
3-5 years of experience in content marketing and content strategy role at a B2B SaaS startup; Ability to write for technical audiences and experience in creating thought leadership content; Strong analytical and problem-solving skills; Excellent cross-functional collaboration abilities.
RESPONSIBILITIES
Create and manage various content types, including blogs, case studies, and videos; Optimize content for SEO and organic traffic; Develop lead-generating materials aligned with revenue goals; Collaborate with teams to execute content strategies and report on performance.
INDUSTRY
Logistics & Supply Chain Technology
SHORT DESCRIPTION
A contract role focused on shaping and implementing PackageX's content strategy to enhance brand awareness and support sales in the logistics industry.
- Create and manage diverse content, including blogs, case studies, white papers, newsletters, and email campaigns, tailored to customer pain points and SEO goals across all key organic channels.
- Plan and produce compelling video content such as product demos, educational clips, testimonials, and webinar repurposing to enhance engagement.
- Optimize content with targeted keywords, link-building strategies, and multi-channel distribution to drive organic traffic and improve SEO rankings.
- Develop lead-generating content like webinars, landing pages, and CTAs, ensuring alignment with pipeline growth and revenue objectives.
- Collaborate with cross-functional teams to align on strategy, execute projects, and report on content performance and ROI.
- Manage content processes, including newsletter production, advocacy programs, external collaborations, and documentation to maintain consistency and visibility.
- Collaborate closely with the growth team and product marketing team to manage and maintain content for key campaigns and customer marketing nurturing.
- Evaluate content performance data and optimize content accordingly to help hit targets.
- Minimum 3-5 years of experience in content marketing and content strategy role at a B2B SaaS startup.
- Experience writing for technical audiences and personas at enterprise companies is a big plus.
- A proven problem solver with an analytical mindset who can be scrappy and test, and learn quickly.
- Exceptional cross-functional collaboration that is action-oriented and receptive to feedback.
- Experience writing for technical audiences and personas at enterprise companies is a big plus.
We are an Equal Opportunity Employer and consider applicants without regard to race, color, national origin, gender, sexual orientation, genetics, age, marital status, veteran status, disability status, or any other basis forbidden under federal, state, or local law.
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