Content Marketer

The Company

GitKraken is the world’s leading developer experience (DevEx) platform, empowering developers wherever they work—whether on desktop, command line, IDE, web, or mobile. Our suite of Git tools streamlines workflows, fosters collaboration, and simplifies development. We are a profitable, sustainably growing tech company that values talent, drive, and the ability to make an impact. Trusted by over 40 million developers across more than 100,000 organizations worldwide, join us in shaping the future of development!

The Role

As a Content Marketer, you will be the voice behind our brand, crafting compelling narratives that resonate with developers, technical leaders, and decision-makers. You will create, distribute, and optimize engaging content across multiple channels to drive awareness, lead generation, and adoption of GitKraken’s DevEx platform. Your expertise in multimedia content creation, email marketing, and campaign collaboration will directly contribute to measurable business growth and the success of integrated campaigns.

What you'll do

• Content Creation: Write and produce high-quality content, including blogs, whitepapers, case studies, ebooks, video scripts, and newsletters that drive traffic, engagement, and leads.
• Email Marketing: Design and execute HubSpot campaigns, including automated workflows, drip campaigns, and segmented email strategies, to nurture product leads and convert them into customers.
• Copywriting & Campaign Collaboration: Develop persuasive, high-conversion copy for ads, landing pages, and email campaigns in partnership with demand generation and design teams to deliver cohesive and effective integrated campaigns.
• Multimedia Content Creation: Develop engaging multimedia assets such as video clips, audio clips, slider graphics, and other visuals to enhance content distribution and consumption.
• SEO Optimization: Grow organic visibility and traffic by developing content that is optimized to rank highly in traditional SERPs as well as generative AI and large language model (LLM) results.
• Collaborate with Influencers: Partner with Dev Influencers, GitKraken Ambassadors, and the broader community to create content that amplifies our reach and resonates with developers.
• Social Media & Community: Create content strategies to engage our community across social platforms and developer forums like Reddit.
• Content Strategy: Build and maintain an editorial calendar aligned with new business goals, product launches, and key events like GitKon.
• Performance Analysis: Track, analyze, and report on content performance metrics to optimize future efforts.
• Thought Leadership: Partner with internal experts, customers, and partners to position GitKraken as a thought leader in the DevEx space.

What you’ll bring

• Experience: 3+ years in content marketing, preferably in B2B SaaS or tech.
• Modern MarTech Stack: HubSpot, WordPress, Google Analytics, SEMRush, Canva, Cap Cut, Photoshop, Figma, etc.
• Social Media Savvy: Deep understanding of social media platforms, developer forums/communities, and how to leverage them for content distribution and engagement. YouTube, Reddit, X, LinkedIn, TikTok, Instagram, Facebook, Bluesky, Stackoverflow, Twitch, Slack, Discord, Hacker News, GitHub, etc.
• AI Pioneer: Excitement to test and adopt AI tools and tactics that augment your content creation skills and accelerate workflows; tools like ChatGPT, Descript, Midjourney, Firefly, NotebookLM, Opus AI, etc.
• Developer Savvy: Familiarity with Git or other developer tools and workflows, and a deep understanding of developer culture and humor.
• Writing Skills: Exceptional writer with the ability to synthesize development workflows and complex technical topics into engaging content.
• Email Marketing: Proficiency in HubSpot or similar platforms, with hands-on experience designing campaigns and building automated workflows.
• Ad Copywriting: Proven success in creating high-conversion ad copy and landing pages that drive measurable results.
• Multimedia Skills: Experience creating and editing video, audio, and visual content for digital platforms.
• SEO Knowledge: Experience with keyword research, on-page SEO, and tools like Google Analytics and SEMrush; up-to-date on evolving AI and LLM search trends.
• Tech Savvy: Familiarity with Git, GitHub, or other developer tools.
• Creativity: A passion for storytelling with a knack for creating unique and witty content.
• Analytical Mindset: Data-driven with experience measuring and optimizing content performance.
• Collaboration: Strong team player who thrives in a fast-paced, cross-functional environment.

How you’ll be rewarded

Excellence — Competitive compensation with annual performance-based pay increases

Balance — Flexible Paid-Time-Off Policy & paid company holidays (chosen by our employees)

Parent life — Generous paid parental leave

Pets — Pet insurance plan (with no exclusions)

Health — Health, dental, and vision insurance with competitive employer cost-sharing

Headquarters — Modern, fully equipped offices designed to maximize productivity in a hybrid environment

Culture — Great Place to Work Certified

Growth — Paid career development opportunities, audiobook subscriptions, and mentorship

Future — 401(k) retirement plan plus company matching

Travel — Company paid domestic trip after your 1-year anniversary & an international trip every 5 years

Location

This is a hybrid position based in Scottsdale, AZ. This role combines the flexibility of remote work with the benefits of meaningful in-person collaboration. Candidates must reside in or be willing to relocate to the Scottsdale area.

Equal Employment Opportunity Statement:

At GitKraken, we believe that diversity among our teammates is critical to our success as a company. GitKraken evaluates all employees and job applicants without regard to race, color, religion, gender (including pregnancy, gender expression, or gender identity), national origin, age, disability status, or any other legally protected class. We recruit, hire, and retain top talent from a diverse candidate pool.