Content Marketer
LOCATION
Vinton, VA, 10 minutes from downtown Roanoke.
QUALIFICATIONS
2+ years of professional writing experience, online marketing and e-commerce experience, strong understanding of social media optimization and SEO/SEM/PPC principles, project and time management skills, basic knowledge of HTML and CSS, and experience with Adobe Creative Suite.
RESPONSIBILITIES
Create and manage product content for website and social media, conduct research on competitive landscape, assist with web updates, coordinate with marketing and sales teams, provide branding support, and maintain accurate product information.
INDUSTRY
Marketing and Advertising
SHORT DESCRIPTION
The Content Marketing Specialist will enhance brand awareness through product merchandising, social media management, and web content creation, supporting overall sales efforts at Magnets USA.
Content Marketing Specialist
Magnets USA, surrounded by the Blue Ridge Mountains in Vinton, VA, is just 10 minutes from downtown Roanoke. We take great pride in delivering unique marketing gifts and materials to our clients.
Our team is made up of folks who go above and beyond, who see solutions where others see problems and who inspire those around them. Exciting growth is on the horizon, and we need talent that can keep up and continue to propel us in the right direction. If you are looking to join a creative, caring, and professional team, we want to meet you!
The Content Marketing Specialist is responsible for presenting products and content on the website and social media channels that will promote and support sales efforts. By partnering with the marketing team, you will work to bring increased brand awareness and growth to Magnets USA.
What you’ll be doing:
- Product merchandising consisting of technical writing and editing, clear and concise product descriptions, terms of warranty and sale
- Monitoring product on websites for accuracy
- Blog Content – creation, maintenance, SEO results
- Developing social media content and advertisements, engagement and reputation across all social media platforms
All social media platforms
- Assist with monthly web updates
- Conducting research to analyze competitive landscape, market trends and customer behavior
- Schedule, create , upload and manage all postsand preparing reports by collecting, summarizing and analyzing data.
- Branding support and implement directives for a unified company vision
- Coordinate with Director of Marketing on development of annual marketing plan
- Work directly with and support the Creative Services Department to provide copy and images
Web Maintenance
- Manage all product Images, descriptions, and maintenance
- Monthly promotion updates and product reviews
Consistent Marketing
- Coordinate projects with marketing and sales teams to increase profitability and efficiency.
- Communicate and deliver materials to the Sales staff to support all call center activities and provide compelling marketing strategies to increase sales and revenue.
What you need to know to succeed at this job:
- Online marketing and e-commerce experience
- Solid understanding of social media optimization and SEO/SEM/PPC principles
- Experience managing corporate social media sites
- Excellent project and time management aptitude
- 2+ years experience with professional writing and storytelling
- Strong communication and presentation skills
- Basic knowledge of HTML and CSS, or a strong desire to learn
- Digital photography and video editing skills are a plus
- Adobe Creative Suite competency
- We highly recommend you have active accounts across key social media sites
- Salary negotiable based on experience
If you think you’re the right person for the job, please send a cover letter introducing yourself, your resume, including professional references. No phone calls, please. Candidates demonstrating a stable work history in a corporate environment are encouraged to apply.
EOE Employees may be selected at random for drug testing at any time. These tests are unannounced and unexpected by employees.
Job Type: Full-time
Pay: $18.00 - $25.00 per hour
Expected hours: No less than 40 per week
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Schedule:
- Day shift
Work Location: In person
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