Content Marketer
LOCATION
In-person
QUALIFICATIONS
Bachelor's degree in Marketing, Communications, Film Production, or a related field; 2-5 years of experience in video production and content marketing; proficiency in video editing software and video production equipment; strong storytelling and communication skills.
RESPONSIBILITIES
Develop and execute content strategies, create engaging video and social media content, manage marketing campaigns, collaborate with product and sales teams, monitor AI marketing tools, analyze content performance, and manage multiple video projects.
INDUSTRY
Telecommunications, Automotive, Industrial
SHORT DESCRIPTION
Seeking an experienced Marketing Manager to develop and execute comprehensive marketing initiatives focusing on AI, content strategies, and video production to drive growth and brand success at BizLink Technology.
Job Summary:
BizLink Technology is a leading provider of high-quality cable solutions, serving a diverse range of industries including telecommunications, automotive, and industrial sectors. We are dedicated to innovation, quality, and customer satisfaction. We are currently seeking an experienced and strategic Marketing Manager with strong expertise in Artificial Intelligence (AI) to join our team and oversee the development and execution of comprehensive marketing initiatives that drive growth and brand success.
As a Content Marketer at BizLink Technology, you will play a key role in developing and executing content strategies that align with business objectives, promote brand awareness, and engage our target audience. This role will involve creating compelling content across various formats, including video, social media, and written materials, while leveraging AI marketing tools to optimize content creation and performance.
Essential Duties and Responsibilities:
- Develop Content Strategy: Create a comprehensive content strategy that aligns with business goals and focuses on various formats like videos, presentations, and social media posts.
- Video Content Creation: Excel in storytelling and engaging video content creation to promote products and solutions.
- Social Media Posts: Craft and schedule posts for social media platforms to engage the audience and promote brand awareness.
- Marketing Campaigns: Develop and execute content for marketing campaigns, including email marketing, landing pages, and promotional materials.
- Collaboration: Work closely with product and sales teams to ensure content aligns with overall brand messaging and goals.
- Marketing Tool Monitoring: Stay updated with new AI marketing tools and incorporate new ideas into content creation to keep the audience engaged.
- Content Management: Use content management systems to organize and analyze the performance of various content types.
- Performance Analysis: Track and analyze the performance of content across different platforms and adjust strategies as needed to improve engagement and ROI.
- Any other tasks assigned by the senior management team.
Qualifications:
- Education: Bachelor's Degree: In Marketing, Communications, Film Production, or a related field.
- Experience:
1. Video Production: 2-5 years of experience in video production, including scripting, filming, editing, and post-production.
2. Content Marketing: Proven experience in content marketing, particularly in creating and managing video content.
Skills:
1. Video Production Skills: Proficiency in video editing software (e.g., Adobe
Premiere Pro, Final Cut Pro) and familiarity with video production equipment.
2. Content Creation: Ability to create engaging video content that aligns with marketing goals and resonates with the target audience.
3. Industry Knowledge: Strong understanding of the IT industry, including current trends, challenges, and opportunities.
4. Storytelling: Excellent storytelling skills to create compelling narratives through video.
5. Creativity: Innovative thinking to develop appealing video content that stands out in the market.
6. Adaptability: Ability to adapt to new technologies in video production and content marketing.
7. Project Management: Ability to manage multiple video projects simultaneously, ensuring timely delivery and high quality.
8. Communication: Excellent written and verbal communication skills to convey ideas clearly and effectively.
Job Type: Full-time
Pay: $90,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Work Location: In person
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