Content Marketing Coordinator

Position Summary

Under the supervision of the Senior Marketing Manager, the Marketing Coordinator is responsible for implementing a strategic communications plan, developing marketing and communication content across multiple channels and platforms, and engaging in public relations, special events, and promotions. A self-motivated storyteller, this team member understands the logistical elements of narrative writing, AP writing style, and how to write for—and share information on—different platforms. The person in this position has a firm grasp of digital marketing trends and can bring a strategic and creative vision to the role.

Major Responsibilities:

Content Development and Storytelling:

• Develop and manage engaging content for UWCWC’s website, newsletters, blogs, case studies, and other communication platforms.
• Enhance UWCWC’s storytelling efforts by identifying and capturing personal success stories, with a strong focus on editing, copywriting, and adapting content for various audiences and channels.
• Write compelling press releases, media alerts, talking points, op-eds, and other media-facing content.
• Create visually appealing flyers, promotional materials, and other graphic design assets for programs and initiatives.

Social Media and Website Management:

• Maintain and update UWCWC’s website with fresh, relevant content, ensuring consistent branding and messaging.
• Support the planning and execution of social media campaigns across platforms to engage donors, volunteers, and community partners.
• Monitor analytics for both website and social media to optimize content and measure performance.

Design and Creative Projects:

• Collaborate with team members to design marketing collateral, including event invitations, sponsorship packets, and branded materials.
• Oversee the development and procurement of promotional items and office materials.

Media Relations:

• Assist with planning and coordinating media opportunities, including interviews and press events.
• Support crisis communications efforts when necessary.

Event Support:

• Work collaboratively with the Resource Development and Marketing teams to promote and execute organizational events, such as Day of Action, Back-to-School events, and the Live United Golf Tournament.
• Design and produce marketing materials for events, ensuring alignment with UWCWC’s brand standards.

General Duties:

• Utilize the Marketing Tracker to manage tasks and workflows effectively.
• Perform other related duties as required to support the Marketing and Communications team.
• Perform other related duties as required.

Required Expertise and Education:

• Minimum of a bachelor’s degree in Communications, Journalism, Marketing, or related field, or a minimum of 3 years combined experience in communications and/or public relations.
• Experience in marketing and public relations, ideally, for a non-profit.
• Proficiency in Adobe Creative Suite (InDesign, Photoshop, etc.) and/or Canva Design Studio.

• Proficiency in Microsoft applications (Word, Excel, PowerPoint, Outlook, Teams, and SharePoint).
• Proficiency in email marketing systems (Constant Contact, MailChimp, etc.).
• Proficiency in social media tools for business use – not personal use.
• Excellent written and verbal communication skills.
• Knowledge of audiovisual production, event planning and staging, media relations and website management.
• Strong interpersonal skills – including team building and volunteer management skills.
• Ability to prioritize and handle multiple projects simultaneously, strong self-motivation, and the ability to work independently with limited supervision.
• CRM donor database software experience is desirable.

Comprehensive Benefits Package

• Paid Time Off – 11 paid holidays, 1 floating holiday, vacation, sick and personal time
• Paid Family Leave
• Health Insurance – medical, dental, and vision
• Health Reimbursement Account
• Sponsored life Insurance, short-term disability, long-term disability, and related coverage
• Matched retirement plan
• Hybrid work arrangements – 2 days remote and 3 days in office

How to Apply

Interested candidates should apply at www.unitedwaycwc.org/employment. No application will be reviewed without a cover letter. United Way is an equal opportunity employer seeking to hire staff members who reflect the diversity of our communities.

EEO Statement

All positions are filled without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, employment status, veteran status, or any other characteristic protected by law. The statements in this job description are intended to describe the general nature of the work being performed. They are not intended to be a complete list of all responsibilities, duties, and skills required for the position.

If much of this job describes you, please apply. Research shows that women and people from underrepresented groups often apply to jobs only if they meet all qualifications. We recognize this and encourage those with relevant skills and experience to apply.