Content Marketing Manager

About Masterworks

Masterworks is a fintech platform that allows anyone to invest in SEC-qualified shares of multi-million dollar paintings by names like Banksy, Basquiat, and Picasso. In just three short years, we have built a portfolio of nearly $800 million in world-class artworks, introducing over 800,000 individuals to the $1.7 trillion art market.

Masterworks has been covered by major media publications such as The New York Times, CNBC, The Wall Street Journal, and the Financial Times, and was recently recognized as one of the Top 50 Startups in the US by LinkedIn.

In 2021, Masterworks achieved unicorn status raising $110M in its Series A fundraising round at a valuation exceeding $1 billion.

Our 200+ employees are based out of our offices at Brookfield Place in the Financial District of New York City. With an entirely in-office team, there are endless opportunities for collaboration, innovation, and learning.

Why Masterworks?

• Do you thrive on disruption?
• Do you want to live at the cutting edge of finance, technology, and art?
• Are you passionate about democratizing alternative investments?
• Do you enjoy meaningful work that has a noticeable impact on business performance?

If you answered “Yes” to any of the above, we'd love to hear from you!

Position Overview:

We are seeking a driven and detail-oriented Product Marketing Manager to join our Product team. In this role, you will play a critical part in converting qualified leads into meaningful interactions for our in-house advisory team. Your focus will be on optimizing mid-funnel performance through innovative and personalized email campaigns, with opportunities to expand into multi-channel strategies.

Key Responsibilities:

• Develop, execute, and optimize email marketing campaigns aimed at increasing lead-to-call conversion rates.
• Research, write, and edit performance campaigns centered around financial news, alternative investing, and the art market.
• Analyze campaign performance using key metrics (e.g., open rates, click-through rates, conversion rates) and implement data-driven improvements.
• Explore and pilot multi-channel marketing strategies to complement email campaigns.
• Partner with compliance teams to ensure all marketing materials meet regulatory standards.
• Work cross-functionally to leverage insights and support broader marketing initiatives.

Requirements:

• 2–4 years of experience in product or digital marketing, with a focus on lead conversion.
• Expert direct response finance copywriting skills
• Basic understanding of the art market
• Proven track record of creating and optimizing email campaigns.
• Strong analytical skills and familiarity with tools like Redash (or similar) and basic HTML coding (a plus).
• Excellent collaboration and communication skills to work effectively across teams.
• Results-oriented mindset with a passion for continuous improvement and innovation.
• Experience as a financial advisor a plus

Measurements of Success:

• Increased lead-to-call conversion rates, measured through email and multi-channel performance.
• Consistent improvement in email campaign metrics, including open rates, click-through rates, and engagement.
• Execution of successful A/B tests, leading to data-backed enhancements in email performance.
• Development of scalable, personalized email strategies with measurable impact on mid-funnel activity.
• Successful implementation of new multi-channel marketing tactics that complement email efforts.

Benefits at Masterworks:

• Daily catered lunches
• Free admission to art museums and galleries
• Health, dental, and vision coverage with FSA options
• PTO and 401k
• Discounted Equinox membership
• Happy hours, company outings, social clubs, and more!

Additional:

• Must be authorized to work in the US
• Must be willing and able to work in NYC - not a remote role.

How does Masterworks think about compensation?

The compensation range for the role is $90-110k (inclusive only of base salary, and exclusive of other potential competitive benefits such as on-target commission, bonus payments, and equity). Our ranges are very broad to accommodate all types of candidates and encourage growth. Specific compensation offered to a candidate may be dependent on factors such as education, experience, qualifications, and alignment with market data. Exceptional candidates may receive salaries outside of the posted ranges.