Content Marketing Manager

Overview

Our mission is Better Health. Our passion is helping others.

What's Your Why?

• Are you looking for a career opportunity that will help you grow personally and professionally?

• Do you have a passion for helping others achieve Better Health?

• Are you ready to join a growing team that shares your mission?

Why Join Our Team: At Better Health Group, it's our commitment, our passion, and our culture that sets us apart. Our Team Members make a difference each and every day! They support our providers and payors, ensuring they have the necessary tools and resources to always deliver best-in-class healthcare experiences for our patients. We don't just talk the talk - we believe in it and live by it. Be part of a team that shares your passion and drive, and start living your purpose at Better Health Group.

Responsibilities

Position Objective:

The Content Manager will develop and implement effective marketing strategies to promote our products and services, enhance brand awareness, and drive engagement.

Responsibilities:

• Develop content to drive Better Health Group's no-cost, payer-funded program that helps primary care practices improve care coordination and patient outcomes, increase revenue, and successfully transition to value-based care
• Drive engagement and conversations with an emphasis on B2B (Business-to-Business) and B2C (Business-to-Consumer) through writing and content creation
• Conduct market analysis to identify trends, independent primary practice needs, and competitive landscape
• Create, execute, and manage marketing campaigns across various channels (digital, social media, email, traditional, etc.)
• Drive messaging, positioning, creative, and versioning recommendations for content assets
• Write direct responses as well as academic style content, and participate in omnichannel distribution of these messages
• Develop engagement content for websites, blogs, social media, and promotional materials
• Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement
• Utilize systems and processes to enable the creation, production, and management of marketing materials, including asset naming and numbering, file storage, and/or digital asset management system (DAM), variable data production, proofing tools, project management systems such as Monday.com
• Develop and design executive-level presentations in PowerPoint
• Work closely with cross-functional teams to ensure alignment on marketing initiatives
• Assist in managing the marketing budget and ensuring cost-effective allocation of resources
• Plan and execute industry trade shows, managing logistics, promotions, and post-event follow-ups
• Assist in developing and maintaining brand guidelines, ensuring consistency across all marketing channels and materials
• Additional duties as assigned

Position Requirements/ Skills:

• Bachelor's Degree in Marketing, Communications, Journalism, or related field, preferred
• 5+ years of experience in marketing or related role with direct authorship of various types of business and marketing communications B2B and B2C (writing samples required)
• Industry experience, preferably in healthcare, Medicare, Medicare Advantage, or Medicare Supplement plans, desired
• Proficient with Google Suite (Drive, Gmail, Docs, Sheets, Slides) and Microsoft Office (Word, Excel, PowerPoint) for real-time collaboration
• Preferred experience with video scripting, and video editing (using Camtasia, Adobe Premiere, and AfterEffects)
• Demonstrated knowledge of, and competency in business writing
• Demonstrated skill in summarizing complex sets of information into meaningful, clear, non-technical language
• Excellent written and verbal communication skills; must be comfortable communicating with internal and external stakeholders
• Strong interpersonal and presentation skills
• Appreciation of cultural diversity and sensitivity toward target patient populations
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
• Must have a high level of creativity
• Ability to work cross-functionally with multiple teams; ability to work independently with minimal supervision
• Excellent organizational, time-management, and multi-tasking skills with strong attention to detail
• Strong critical thinking and problem-solving skills
• Must be results-oriented with a focus on quality execution and delivery
• Demonstrated ability to handle data with confidentiality

Physical Requirements:

• Requires standing, walking, pushing, bending, kneeling, and reaching
• Ability to sit for extended periods of time
• Requires corrected vision and hearing to normal range
• Ability to operate a motor vehicle and have own means of transportation

Key Attributes/ Skills:

• Has a contagious and positive work ethic, inspires others, and models the behaviors of core values and guiding principles
• An effective team player who contributes valuable ideas and feedback and can be counted on to meet commitments
• Is able to work within the Better Health environment by facing tasks and challenges with energy and passion
• Pursues activities with focus and drive, defines work in terms of success, and can be counted on to complete goals

Other:

Position can be remote in one of our core states of business. However, travel will be required, specifically to Tampa, FL.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Pay Range

USD $56,800.00 - USD $85,200.00 /Yr.