Content Marketing Manager

Content Marketing Manager

MyRegistry is a leading consumer technology company and we're hiring for a Content Marketing Manager to lead content strategy and drive cohesive executions across multiple digital channels. The ideal candidate will have a track record in providing strategic direction as well as driving traction through hands-on content creation and distribution.

We are seeking a team player who can drive results through deep commitment, resilience and accountability.

Responsibilities Include:

Lead the creation of a cohesive content strategy, including collaboration with agency partners across SEO, CRM/Lifecycle Management, and A/B testing.

: Manage content production and distribution to drive both retention and expansion of existing members, as well as the acquisition of new audiences.

Create and maintain a content calendar, with attention to execution and deadlines.

: Develop content playbook to align messaging across channels with a data-first mindset across all performance channels.

: Develop engaging lead-generation assets such as ebooks, playbooks, and other gated content to support growth objectives.

: Understand the interplay between performance metrics and content effectiveness to create content that drives growth.

Develop, test and refine UI/UX copy based on user feedback, usability tests, and performance analytics to optimize for clarity, engagement, and effectiveness.

Skills and Qualifications

Min. of 5 years experience managing content production across digital channels in performance driven environments

Experience in developing playbooks and repeatable content driving principles

Proven ability to manage external agency partners to deliver on strategic guidelines and project timelines

Excellent communication skills to collaborate and liaise effectively with cross-functional team members

Experience in both lifestyle and B2B verticals a plus.

Benefits:

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

About Us

MyRegistry.com is the premier destination for Universal Gift Registry services. We give hundreds of thousands of users the ability to create one centralized registry for Weddings, Baby Showers, Birthdays, Graduations, Housewarmings, Holidays, and so much more. As the leader of global online gift registry services, MyRegistry.com gives you the flexibility to choose items from any store in the world—whether it be a local mom and pop shop or a national chain superstore. You can also add items from stores without websites just by snapping a picture and making it easy for everyone to get the gifts they want.

Job Type: Full-time

Pay: $67,532.00 - $74,289.00 per year

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person