Content Marketing Manager

Description

About CivicPlus
At CivicPlus, we strive to bring our company vision to life through innovation and collaboration. Supported by approachable leadership and transparent communication, we’re empowered to make an impact on local government and the residents they serve. Grow your career alongside great people, where authenticity is welcome, successes are celebrated, and potential is nurtured.

Position Description
The Content Marketing Manager will build, own, and execute our content strategy, positioning CivicPlus as a thought leader in the govtech space and driving top of funnel demand. As a content marketing manager, you will develop a deep knowledge of the market, our customers, and our thought leadership messaging pillars. You will also work cross-departmentally to align content strategy to business goals and ensure high-quality content that resonates with our target audiences.

What We’re Looking For:
Note: We know that excellent candidates can have all sorts of backgrounds and experiences, so please don’t hesitate to apply even if you don’t meet 100% of the listed requirements!

• Bachelor’s in business, marketing, or communications
• 4+ years marketing experience, with 1-2 in content marketing specifically
• Exceptional written and verbal communication skills
• Experience with inbound and outbound marketing and advertising (Examples: email, social media, SEO, SEM, ad placement, direct mail, trade shows and conferences)
• Excellent project management skills to interact with staff, colleagues and cross-functional teams, and third parties.

As a Content Marketing Manager you will:
Develop and own our editorial calendar across channels, tactics, and audiences, collaborating closely with demand generation, product marketing, and customer marketing teams to support prospecting, cross-selling, upselling, and retention campaigns. You will be responsible for the execution and timely delivery of all content assets, including blogs, eBooks, infographics, whitepapers, explainer videos, website pages, industry reports, toolkits, and demand generation webinars. By working closely with subject matter experts, customers, and external partners, you will ensure the content is accurate, relevant, and valuable to our audiences. You will conduct research and partner with internal experts to define and mature our thought leadership pillars, articulating our unique perspective on key market issues. Additionally, you will lead our organic search strategy, collaborating with the web team to develop a robust blog editorial calendar that drives organic traffic. You will track and optimize content performance across channels, partnering with marketing operations and demand generation teams to set clear goals, analyze key metrics, and run tests for continuous improvement. Your role will also include proofreading and copyediting for other marketing team members while staying informed on the latest trends in government technology, public policy, and digital transformation within the public sector.

Compensation and Benefits:

• Estimated Salary Range: $80,200 - $117,100
• • The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and is based on a 40-hour work week.
• Benefits: Comprehensive health insurance, dental insurance, vision insurance, Flexible Time Off, 401(k) plan, and more.

What makes being a Content Marketing Manager exciting?

• This role is ideal for someone who loves content management and wants to take it on at a strategic level.
• The ability to own the campaign and its’ content pieces.
• Strong work-life balance.

We are committed to providing equal employment opportunities to all qualified individuals and will make reasonable accommodations for individuals with disabilities during the interview process. If you require an accommodation, please let us know in advance so we can make appropriate arrangements. We welcome and encourage candidates of all abilities to apply for this position.

Please be aware of scammers who may fraudulently allege to be from CivicPlus. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information such as bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment or request interviews via text message. If you suspect fraud, please report it to your local authorities, as well as reaching out to us at Recruiting@civicplus.com with any information you may have.

PLEASE NOTE: CivicPlus is currently unable to provide visa sponsorship for this position. Applicants must be authorized to work in the US.

This position will remain open until January 29th, 2025, at 5pm CST. We encourage you to apply as soon as possible, as applications will be reviewed on a rolling basis, and the posting may close earlier at the discretion of the Talent Acquisition team

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