Content Marketing Manager

Ready to be a part of the company modernizing banking operations and transforming the banking experience???

When was the last time you were excited about interacting with your bank or credit union? If the answer is, “a while,” then you’re in good company. Even though access to better financial choices is at the heart of empowering communities, businesses, and people, financial institutions (FIs) are struggling to keep up with modern expectations.??

And that’s where Kinective comes in. We’re here to change the way the world accesses and thinks about banking through software that connects a historically “boring” industry to the latest and greatest experiences to help financial institutions compete better in their communities and markets.??

Ok... but what does all of that actually mean? Banks and credit unions are using some old-school systems, which make adopting new and innovative technology difficult (if not impossible). If you think it’s easy for your local branch to send you a receipt via text… think again.?

Want proof? As the largest provider of innovation and connectivity to 1 in 3 U.S. financial institutions, we are the leading company transforming the way banking is done for credit unions and banks. In fact, Forbes recently released their Best Banks in the World report, and Kinective works with over 60% of the banks on their list!?

Kinective is the connector (get it?) that bridges that technology gap and helps modernize the way banking works. Our ~300 team of mega-talented and passionate folks are brought together with the unifying desire to make life easier (and better) for our clients and ultimately paving the way for banks and credit unions to modernize banking for everyone.?

The Cliffs Notes

The Content Marketing Manager, reporting to our EVP, Marketing, is instrumental in the creation and implementation of multi-channel content and assets to power Kinective’s go-to-market strategies.?

This crucial cog our in-house marketing team produces killer content for our target market (executives at banks and credit unions) like videos, guides, blogs, social posts, quizzes, industry reports, how-to guides, direct mail packages, and so much more.??

A successful content marketing manager at Kinective will create compelling and informed marketing content that engages our audience and helps drive meaningful growth through various campaigns, thought leadership, and ABM initiatives. Above all, you will be an expert in understanding our buyer's journey and crafting content that resonates with our target audience.?

Have a great attitude, ambition, passion, dedication, creativity, and the ability to work under tight timelines while having fun doing it. Our ideal content marketing manager is a high-performing self-starter that produces high-quality, compelling, and tailored content that consistently generates the leads that our sales team needs.?

What you’ll own:

• Developing and delivering content marketing campaigns to meet growth objectives?
• Writing polished, fun, and research-backed content (including email campaigns, guides, infographics, blogs, video script, web copy, etc.) using the voice, tone, and style that is consistent with Kinective’s brand and goals?
• Working with our design team to produce high-quality content?
• Collaborating with our Product Marketing Manager to ensure our content is in line with the values we deliver with our products?
• Building out content marketing strategies and assets to promote Kinective products, services, resources, and news using email, social media, direct mail, SEO, and guerilla marketing strategies?
• Proven social media marketing and strategy – Emphasis on Linkedin and YouTube?
• Press release creation

What you’re great at:?

• Ability to gain a solid understanding of the banking technology and services landscape, including key trends, technologies, and regulatory frameworks, to create relevant and impactful content that resonates with our target audiences of financial institutions.
• The ability to craft comprehensive content strategies that align with business goals, support lead generation, and drive customer engagement, while addressing the unique needs of the financial sector.
• Strong writing skills to create clear, persuasive, and informative content, including blog posts, white papers, case studies, newsletters, and social media content that speaks to both technical and non-technical audiences.
• The ability to analyze content performance metrics (traffic, engagement, conversions) and use data to refine strategies, optimize content, and measure ROI, ensuring content campaigns deliver measurable results.
• Experience in managing multiple content projects simultaneously, from ideation to execution, including working with cross-functional teams (design, sales, product, etc.) to meet deadlines and deliver high-quality content.
• A deep understanding of learning about the target audiences within the financial industry, enabling the creation of tailored content that speaks to the specific pain points, needs, and goals of different customer segments, such as decision-makers at banks or credit unions.

Necessary Qualifications:

• BS/BA in Marketing, Business, or a similar field??
• 5+ years of experience in a content marketing or strategic writing role??
• 4+ years of marketing automation (HubSpot, Salesforce, etc.) experience preferred??
• 3+ years of integrated marketing experience??
• Understanding of Inbound marketing strategies??
• WordPress familiarity??

Why Kinective?

We’re transforming our industry. You’re hopping into a rocket ship when you join the Kinective team. We have our sights set on becoming the go-to banking technology enabler, giving our customers total freedom in choosing any system, technology, or provider to scale their innovation efforts - integrated with their banking core system. Oh, and we should mention, we’re the only ones doing that right now.

We love our customers (and they love us, too). Creating incredible customer outcomes is a unifying value at Kinective, with over a 95% customer retention rate.??

All the benefits. We care about you on and off the clock, which is why we are proud to offer plenty of great benefits to choose from. A generously flexible PTO, medical, dental, vision, even pet insurance, just to name a few.??

We’re cool people building cool stuff. Underneath all the banking acronyms and terminologies is a team of driven people building the future of banking. We value a workplace that allows us to work hard, be challenged, and ultimately be supported in our endeavors.?

What does life at Kinective look like?

Bid adieu to snooze-fest corporate gigs. At Kinective, we believe that balance is key. We know how to have fun, and how to meet deadlines. We know how to collaborate and enjoy comradery, and how to provide feedback to help each other grow professionally.??

Our culture empowers team members to take the lead, upholds integrity as our bedrock, and values trust and respect in all our operations. We believe in learning new skills, mentoring colleagues, and nurturing personal development. That’s why we seek to promote from within and give our team members the opportunity to rise with us.?

Our Values

Deliver success. We strive to exceed customer expectations.

We are powered by a relentless commitment to delivering quality and service to our customers. We turn everyday interactions into positive, memorable experiences that create long-lasting Kinective ambassadors.??

Grit with grace. We face problems head on, respecting others along the way.?

We aren’t afraid to step outside of our comfort zone to accomplish the common goal. We believe that progress thrives on constructive dialogue and a commitment to understanding.?

One Kinective. Together, we win.

By embracing a “better together” mindset, we unleash the full potential of our team and propel Kinective from good to great.??

Build the future. We are driven by the pursuit of what’s possible.

Building the future requires embracing change and challenging the status quo. We believe that the best idea wins, embodying a culture of innovation.??

The Team

In this role, you would be a part of the Marketing Team and reporting to our EVP, Marketing.?

Office Expectations:

This role is HYBRID, with an expectation of 4 days a week in-office. Our hours are 8-5pm.??

Well, you’ve made it this far...

Seems like we might be meant to be, right? If you think you’re the right fit for Kinective, go ahead and click “apply.” And, even if you’re not quite sure if you’re qualified, we encourage you to apply and we can decide together.

Take a deeper dive into all things Kinective at kinective.io.

Please note that this role does not currently offer sponsorship opportunities.