Software AG
Content Marketing Manager (Adabas & Natural)
Full Time
•
Reston, VA, United States of America
105,000 - 120,000 (Yearly)
Added 11 hours, 59 minutes ago
Summary
LOCATION
Remote with the option to work anywhere in your country or abroad for up to 10 days per year
QUALIFICATIONS
Bachelor's degree in writing, Communications, Marketing or related field, at least 5 years of experience in content marketing, strong writing and editing skills, experience in B2B content for technical products, and excellent project management abilities.
RESPONSIBILITIES
Lead content strategy, create and manage engaging content for digital channels, collaborate with cross-functional teams for marketing collateral, edit technical content, track content performance metrics, and maintain a content calendar.
INDUSTRY
Information Technology / Software Development
SHORT DESCRIPTION
The Content Marketing Manager will develop and implement content strategies for enterprise software topics, drive website traffic, generate product demand, and collaborate across teams to create educational resources.
Application Deadline:
01/31/2025
Software AG helps companies to manage and optimize their operations, infrastructure and technology with products that simplify complexity, increase transparency and prepare organizations for change.
Trusted by the world’s best brands for more than 50 years, Software AG’s AI-enabled process intelligence, application development, high-performance database, and strategic portfolio management solutions are used by banks, retailers, manufacturers, governments and more.
Software AG’s Adabas database & Natural development platform are used by the world’s leading organizations to build and deploy high-performance, mission-critical applications for IBM Z®, Linux® and cloud. Governments and businesses (in finance, manufacturing, retail and more) tailor these applications to give their organization a distinct competitive advantage and optimize them to meet the most demanding operational service level agreements. With a pledge to innovate Adabas & Natural to 2050 and beyond, we ensure our customer’s mission-critical Adabas & Natural applications are Future ready. Now.
Be you, join us.
ABOUT THE JOB
Content Marketing Manager
We are seeking a Content Marketing Manager to lead our content strategy and publish content about enterprise software, data integration, security, cloud, AI and related topics. You will be responsible for creating engaging content that drives website traffic and generates demand for our products. You'll work cross-functionally with product marketing and solution engineers to write, edit and publish content that educates users of the value of our products and services. You will work closely with the marketing team to develop engaging marketing campaigns and website content that support customer retention and business growth. This role is ideal for someone willing to be hands-on with writing and content management, interested in diving deeper into technical topics, and excited to collaborate across teams to develop resources.
Essential Functions
- Write and manage engaging content for the company's website, blog, social media, email marketing, and other digital channels.
- Create website content that delivers engaging and informative experience for visitors
- Work with cross-functional teams to develop marketing collateral, such as white papers, data sheets, and product videos.
- Edit and provide feedback on technical content from subject matter experts and other contributors.
- Collaborate with a global marketing team to develop campaign content.
- Identify new content opportunities and maintain a content calendar.
- Track and analyze content performance metrics to inform content strategy.
- Publish blog posts and other content in our content management system.
Minimum requirements
- At least 5 years in a content marketing-focused role, with a proven track record of creating high-quality content in various formats.
- Excellent writing and editing skills
- Ability to understand and explain complex technical concepts in clear, engaging ways.
- Strong project management and time management skills, with the ability to juggle multiple projects at once and work cross-functionally to ensure deadlines are met.
- A passion for writing short and medium-form content, with excellent storytelling abilities and grammatical skills.
- Experience writing B2B content for technical products or services, particularly in enterprise computing or developer tools.
- Bachelor's degree in writing, Communications, Marketing or a related field.
Nice to haves
- Experience writing SEO content and knowledge of SEO best practices
- An interest in writing for developers on a range of topics
- Stay up to date with the latest trends and best practices in content marketing.
- Strong project management and organizational skills.
What’s in it for you?
Compensation
The annual base salary range for this position is $105,000 - $120,000.
This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents and award agreements.
Benefits
- Company paid Holidays, Sick Leave, and Vacation time.
- Paid Family Leave and other leaves of absence.
- Community Service Day.
- Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance.
- 401(k) Plan with up to 5% employer match.
- Wellness Program.
- Enjoy time and location flexibility with our Hybrid Working Model, which allows a remote workshare of up to 60%.
- Work anywhere in your country or abroad for up to 10 days per year.
- Set yourself up for success in your new role by upgrading your home office space using your one-time hybrid work payment.
- Lean on the Employee Assistance Program for support during some of life’s most common but difficult challenges.
At Software AG we are committed to providing an environment of mutual respect and fairness where equal employment opportunities are available to all applicants and employees without regard to race, colour, religion, gender, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, and any other characteristic protected by applicable law.
We believe that diversity, equity, and inclusion is critical to our success as a global company, and we seek to recruit, compensate, develop, promote, and retain the most talented people from a diverse candidate pool.
To all recruitment agencies: Software AG does not entertain unsolicited CVs without prior approval from Software AG's Talent Acquisition Team. Kindly refrain from sending CVs to our job’s alias, Software AG employees, or any other organizational location without explicit consent. Software AG assumes no responsibility for any fees associated with unsolicited CVs.
#LI-AS1
#LI-Remote
It is the policy of the Company that employment decisions shall be based on merit, qualifications, and competence. Employment practices shall not be influenced or affected by virtue of an applicant’s or Employee’s age, race, color, gender, gender identity or expression, genetics, sex, sexual orientation, marital status, pregnancy, national origin, ancestry, religion, disability, protected veteran status and other protected classifications. In addition, it is Company policy to provide an environment that is free of unlawful harassment of any kind, including that which is sexual, age-related, or ethnic. This policy governs all aspects of employment, promotion, assignment, discharge, and other terms and conditions of employment.
Software AG is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status. It is the policy of the Company that employment decisions shall be based on merit, qualifications, and competence. Employment practices shall not be influenced or affected by virtue of an applicant’s or Employee’s age, race, color, gender, gender identity or expression, genetics, sex, sexual orientation, marital status, pregnancy, national origin, ancestry, religion, disability, protected veteran status and other protected classifications. In addition, it is Company policy to provide an environment that is free of unlawful harassment of any kind, including that which is sexual, age-related, or ethnic. This policy governs all aspects of employment, promotion, assignment, discharge, and other terms and conditions of employment.
Software AG is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status. It is the policy of the Company that employment decisions shall be based on merit, qualifications, and competence. Employment practices shall not be influenced or affected by virtue of an applicant’s or Employee’s age, race, color, gender, gender identity or expression, genetics, sex, sexual orientation, marital status, pregnancy, national origin, ancestry, religion, disability, protected veteran status and other protected classifications. In addition, it is Company policy to provide an environment that is free of unlawful harassment of any kind, including that which is sexual, age-related, or ethnic. This policy governs all aspects of employment, promotion, assignment, discharge, and other terms and conditions of employment.
Tailor Your Resume to Match this Job!
Share with Friends!
