Content Marketing Manager (Remote)
LOCATION
Not specified
QUALIFICATIONS
Bachelor's degree in Marketing, Communications, or a related field; 5+ years of experience in content marketing, preferably in the ERP or technology sector; proficiency in SEO tools and analytics platforms; familiarity with content management systems and marketing automation tools; strong communication, creativity, and project management skills.
RESPONSIBILITIES
Develop and implement content marketing strategies; create and manage high-quality content; optimize content for SEO; analyze performance metrics; collaborate with sales and product teams; ensure consistent brand messaging; lead and mentor content teams.
INDUSTRY
Technology
SHORT DESCRIPTION
The Content Marketing Manager will enhance brand awareness and lead generation for Azdan by creating and optimizing strategic content aligned with business objectives.
Summary
The Content Marketing Manager at Azdan will play a critical role in enhancing brand awareness, driving organic traffic, and increasing lead generation through compelling and strategic content. This individual will be responsible for creating, implementing, and optimizing content strategies that align with Azdan’s objectives while maintaining a consistent brand voice and tone across all platforms.
Key Responsibilities
Content Strategy Development
o Develop and implement a comprehensive content marketing strategy aligned with Azdan’s business goals.
Content Creation and Management
o Create, edit, and oversee the production of high-quality content, including blogs, white papers, case studies, email campaigns, and social media posts.
SEO and Analytics
o Optimize content for search engines to improve organic rankings and drive website traffic.
Collaboration and Coordination
o Partner with the sales and product teams to create targeted content that supports customer acquisition and retention.
Brand Voice and Messaging
o Ensure all content is consistent with Azdan’s brand identity, values, and tone.
Leadership and Team Management
o Lead, mentor, and motivate a team of content creators, copywriters, and freelancers.
Qualifications and Skills
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience:
Technical Skills:
Soft Skills:
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