Content Marketing Specialist, Fs Aftermarket in Monroe

WHO WE ARE:

The Federal Signal (FS) Aftermarket group consists of several business units, each a subsidiary of Federal Signal – a publicly traded company (NYSE: FSS). Together, the FS Aftermarket business units form a cohesive network dedicated to supplying and supporting infrastructure maintenance requirements across North America.

FS Aftermarket includes four primary business units: Joe Johnson Equipment (JJE), FS Solutions, FS Depot and Westech. The group includes a diverse range of operations such as dealerships, manufacturing, parts fabrication, parts warehousing & parts procurement.

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Content Marketing Specialist, FS Aftermarket

The Content Marketing Specialist is responsible for researching, writing and creating content to build awareness for multiple brands in the Federal Signal (“FS”) Aftermarket organization including articles for industry trade publications, emails, blogs, website content, newsletters, and social postings. This individual will analyze content performance, refine strategies and stay ahead of industry trends to engage audiences and generate leads. This position reports into the Senior Director of Marketing, FS Aftermarket.

OFFICE LOCATION: Monroe, North Carolina

EMPLOYMENT TYPE:

1 Vacancy
Permanent/Full-Time

TOTAL REWARDS OVERVIEW:

Competitive Base Salary
Annual Bonus Opportunity and Performance Review
Premium Health Insurance Benefits
Paid Vacation and Paid Personal Days
Company Paid Holidays
401(k) Employer matching
Equipment Supplied: Laptop

ABOUT YOU:

Strong working knowledge of Microsoft Office and project management tools (Asana or similar)
Strong working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Experience with Constant Contact, Hubspot, Google Analytics and SEMRush is desired
Outstanding verbal and written communication skills with the ability to interact well with
people at all levels of the organization
Exceptional attention to detail, time management and organizational skills
Ability to understand technical information and create content explaining technical information in laymen’s terms
Ability to think critically and solve problems
Ability to use data to make informed decisions and plan tactics based on objectives
Self-directed, results-oriented team-player with a proven ability to multi-task, meet deadlines and adapt to changing priorities as business needs evolve

POSITION REQUIREMENTS/QUALIFICATIONS:

Education/ Certification:

Degree in Marketing, Communications, Business or a related field required
Valid driver’s license with a clean driver’s abstract
Must be able to pass a pre-employment background check

Experience:

Proven experience (3-5 years) of content creation, copywriting, social media management or PR experience in industrial products
Experience following multiple brand guidelines preferred
Background creating content across multiple channels including publications, websites, social channels

POSITION RESPONSIBILITIES:

This position will develop content ideas and provide expertise and guidance to help build awareness of FS Aftermarket’s brands within the industries we serve. The goal is to drive traffic and create engagement on our social channels and websites and create conversions.

Write engaging blog posts, articles, newsletters, and other publications including social media as required to educate and inform target audiences and increase brand awareness
Develop persuasive and action-oriented copy for email marketing campaigns
Craft website copy the enhances user experience while maintaining consistent branding
Produce various content including service pages, and FAQs to improve conversions
Conduct keyword research to identify high-value keywords relevant to the industry and audience
Optimize content with meta tags, heading, internal links, and other SEO elements
Monitor keyword performance and adapt strategies to maintain rankings
Develop and maintain the master content calendar across the multiple business units
Collaborate with team members to ensure content aligns with overall branding and goals
Utilize analytics tools available to track content performance
Generate reports to measure content impact, such as traffic, conversion rates and/or ROI
Collaborate with product and sales teams to ensure content aligns with messaging goals
Maintain a consistent brand tone, style and message across all channels based for multiple business units
Follow industry and marketing trends to identify areas for innovation
Other projects and tasks as assigned

OTHER DETAILS

Work Environment:

Primarily office environment

Travel Expectations:

Limited travel required

Our Core People Values

Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation and Ambition.

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If you are looking for a new opportunity, then we at Joe Johnson Equipment welcome your application. We encourage applications from all qualified persons, however only those who are being considered for the position will be contacted.

If you are contacted for an interview and require any accommodation, please notify HR in advance and we will provide applicable accommodation.

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Content Marketing Specialist, Fs Aftermarket

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