Content Marketing Specialist, Remote
LOCATION
Remote
QUALIFICATIONS
Bachelor's degree in marketing or related discipline, 5+ years of content marketing and content creation experience; preferred knowledge in healthcare and value-based care.
RESPONSIBILITIES
Create and curate sales enablement content, perform research and interviews, design presentations, publish content across various channels, and analyze content performance.
INDUSTRY
Healthcare, specifically focused on independent primary care and value-based care models.
SHORT DESCRIPTION
The Content Marketing Specialist will create and curate compelling marketing content that aligns with Aledade's strategic messaging and goals, supporting the growth of independent primary care practices.
This role will support the curation and updating of our existing content, including (but not limited to) marketing collateral, presentations, website copy and other assets, and help us elevate future materials with strong messaging, impactful calls to action, and content written to challenge mental models.
In addition, this professional will work with teams across our business enterprise to ensure that our sales collateral and supporting materials are fully aligned with strategic messaging, goals and objectives in support of Aledade’s continued growth.
Primary Duties:
- Create content, including writing, editing, publishing and processing for approvals
- Perform research and internal and external interviews to gather information for content
- Provide content and basic design for slide presentations for internal and external use
- Publish content to the appropriate channels, including website, social media, blogs and email
- Work with channel managers to document and report content performance data
Minimum Qualifications:
- Bachelor's degree in marketing or related discipline
- 5+ years of content marketing and content creation experience
Preferred Qualifications:
- Health care experience and knowledge of current healthcare issues highly preferred
- Familiarity with value-based care (e.g., ACOs, PCMH, etc.) preferred
- Excellent interpersonal, writing and project management skills
- Ability to work cooperatively and strategically in a team-oriented matrixed environment with the ability to influence and interact with all levels
- Team player with the ability to work with a remote and distributed team
- Experience in value-based care (e.g., ACOs, bundled payments, etc.)
- Strong skills in Google Workspace, including Documents, Sheets and Slides
- Familiarity with content management tracking and distribution systems and platforms, including, but not limited to, Brandfolder, Smartsheets, Monday, Brandfuel, etc.
Physical Requirements:
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
What Does This Mean for You?
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop, and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance, and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
Privacy Policy: By applying for this job, you agree to Aledade's Applicant Privacy Policy available at https://www.aledade.com/privacy-policy-applicants
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