Aidia LLC

Content Specialist

Full Time • Denver, CO, United States of America

65,000 - 75,000 (Yearly) Added 1 week ago

Summary

LOCATION

Denver, Hybrid (Office Environment, Less than 25% travel)

QUALIFICATIONS

Bachelor's degree in Marketing, Communications, Journalism, English, or a related field; 5+ years of experience in content creation, writing, and editing for digital platforms; experience with SEO optimization and content management systems.

RESPONSIBILITIES

Develop and optimize content for various platforms, edit and proofread for accuracy, maintain a content calendar, conduct audience research, monitor content performance using analytics, and ensure alignment with brand voice and messaging.

INDUSTRY

Marketing

SHORT DESCRIPTION

The Content Specialist will create, edit, and optimize engaging content across multiple platforms to support marketing strategies and enhance online presence.

The Content Specialist will be responsible for creating, editing, and optimizing content across multiple platforms to support the company’s marketing and communication strategies. This role involves producing high-quality content that resonates with the target audience, enhances the company’s online presence, and drives engagement. The ideal candidate will have a strong background in content creation, an eye for detail, and the ability to adapt content for various channels, including websites, blogs, social media, and email campaigns.

Description

Job Description – Content Specialist

Division / Department: Marketing

Reports to (position): Head of Marketing

Level / Grade: Individual Contributor

Location: Denver

Employment Type: Full Time, Exempt

Work Conditions: Office Environment

Travel: Less than 25%

Telecommute: Hybrid

Minimum Educational Req: Two or four-year college degree, or equivalent experience in a similar or related role.

Years of Experience: 3-5+ years of experience in a similar position

Essential Functions / Job Responsibilities:

Develop engaging, high-quality content for various platforms, including websites, blogs, email campaigns, social media, and marketing materials.
Edit and proofread content for accuracy, grammar, tone, and alignment with brand messaging.
Ensure all content is optimized for search engines, incorporating relevant keywords and best practices for improved search rankings.
Maintain and execute a content calendar, ensuring timely delivery of content to align with marketing campaigns and business goals.
Tailor content for different platforms, ensuring consistency in messaging while adapting tone and style to suit each channel (e.g., social media vs. long-form blog posts).
Research and understand the target audience to create content that addresses their needs, challenges, and interests, driving engagement and interaction.
Work closely with marketing, design, and product teams to align content efforts with broader marketing initiatives and business objectives.
Monitor the performance of content across channels using analytics tools, adjusting strategies and content to improve engagement and conversions.
Ensure all content aligns with the company’s brand voice, tone, and visual identity guidelines.
Stay up to date with content marketing trends, emerging platforms, and best practices to ensure the company’s content remains relevant and engaging.

Minimum Requirements:

Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field (or equivalent experience).
5+ years of experience in content creation, writing, and editing for digital platforms.
Experience with SEO optimization and using content management systems (CMS) such as WordPress, HubSpot, or similar.
Familiarity with content performance tracking tools such as Google Analytics, SEMrush, or Ahrefs.

Skills Required:

Content Creation and Writing: Strong writing and storytelling skills with the ability to create engaging content that resonates with diverse audiences across platforms.
Editing and Proofreading: Excellent attention to detail for editing and proofreading, ensuring accuracy, clarity, and consistency in all content.
SEO Knowledge: Experience optimizing content for search engines, with a solid understanding of keyword research and SEO best practices.
Content Calendar Management: Proven ability to manage a content calendar and meet deadlines while juggling multiple content projects.
Cross-Platform Content Adaptation: Ability to tailor content for various channels, maintaining brand consistency while adjusting tone and format to suit the platform.
Audience Research and Engagement: Experience conducting audience research to create targeted content that drives engagement and builds connections with readers.
Collaboration Skills: Strong communication and collaboration skills to work effectively with cross-functional teams, including marketing, design, and product teams.
Analytics and Performance Tracking: Proficiency in using analytics tools to track content performance and the ability to adjust strategies based on data-driven insights.
Brand Alignment: Ability to maintain and reinforce the company’s brand voice and messaging in all content produced.
Adaptability and Trend Awareness: A creative mindset with the ability to stay current with content marketing trends and adjust strategies to keep content fresh and engaging.
Operational Platforms: Strong proficiency in the Microsoft Office Suite (Word, Excel, PowerPoint) and the Google platform, including Google Docs, Gmail, Google Calendar, Chat, and Google Analytics.
Confidentiality: Demonstrated ability to manage confidential and non-standard information with discretion.

Supervisory Responsibility:

This position includes supervisory responsibilities, encompassing areas such as staffing, onboarding, training and development, performance management, and workflow oversight. This role also involves budget management and ensuring that team members are aligned with organizational goals. This position may involve managing employees across multiple locations or departments.

Physical Requirements:

This is a primarily desk-based position requiring prolonged periods of sitting and regular use of a computer, including typing and screen-based work. Occasional standing, walking, and light lifting (up to 10 pounds) may be required. The role may also involve occasional travel to other locations. Reasonable accommodations will be provided to enable individuals with disabilities to perform the essential functions of the role.

Internal and External Interaction:

This role requires regular interaction with individuals at all levels, both within the department and across the organization. The position may also involve direct engagement with customers in escalation or support situations and collaboration with managers from various departments.