Content Specialist Ii
LOCATION
HCA Healthcare, Corporate Communications team
QUALIFICATIONS
3-5 years of relevant experience, advanced writing and editing skills, ability to simplify complex clinical ideas, experience in developing editorial calendars, and a customer-service mentality.
RESPONSIBILITIES
Lead content planning and creation, develop messaging for various channels, manage internal communications, establish guidelines for consumer content, and enhance content delivery processes.
INDUSTRY
Healthcare
SHORT DESCRIPTION
The Content Specialist II at HCA Healthcare plays a crucial role in content development and strategy, enhancing internal and consumer communications across multiple platforms to promote the HCA brand.
Introduction
Do you want to join an organization that invests in you as a Content Specialist II? At HCA, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.
Benefits
At HCA, we want to ensure your needs are met. We offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including:
- Medical, Dental, Vision, Life Insurance and Flexible Spending
- Paid Time Off (PTO) and Personal Leave
- 401K (100% annual match - 3% to 9% of pay based on years of service)
- Academic Assistance and Reimbursements for Tuition and Student Loans
- Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.
- Home, Auto, and Pet Insurance
- Employee Stock Purchase Program (ESPP)
- Short Term & Long Term Disability coverage
- Adoption Assistance
- Legal Benefits and lots more!
Learn more about Employee Benefits
You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated Content Specialist II like you to be a part of our team.
Job Summary and Qualifications
As part of HCA Healthcare’s Corporate Communications team, the Content Specialist is critical for how we help consumers and patients discover and engage with HCA Healthcare services and capabilities. Your work will be a key component in how we position HCA Healthcare as the network of choice, and how we promote and protect the HCA Healthcare brand.
Working with the enterprise content team in Corporate Communications, the Content Specialist will lead the development of content planning and creation of associated deliverables that support specific company strategies. As Content Specialist, you will play a vital role in shaping when/how/where content powers specific digital initiatives, market brand activities and service line strategies. You will help ensure this content is optimized and delivered appropriately to our end users/internal stakeholders in our divisions and other business groups.
Content includes, but is not limited to, information specific to medical conditions and/or treatment, health and wellness-related material, marketing/sales copy, video and graphics/visuals. The position will be responsible for generating and maintaining content appropriate for enterprise-wide internal communications and use in media relations/PR.
The Content Specialist requires a customer service-driven and consultative approach. You are a strategic ally for those we service internally and you build credibility and trust for HCA Healthcare with the content you create and publish to our audiences. Beyond content planning and creation itself, these are the key areas you help represent for the company:
You will play a lead role in helping to guide our field marketing organizations on how to fully leverage corporate content. You will help develop and share best practices with them, and seek their ongoing input/feedback.
You will be an agent of collaboration between our partners within Marketing Services, including email marketing, social channel management, creative design and web shared services.
You will also will be entrusted to develop and own content strategies for specific service lines or market brand responsibilities, requiring a proactive ability to seek and apply clinical and consumer research, as well as brand standards, including tone and voice.
Finally, you will be an ambassador for how we plan and execute messaging for various audiences in collaboration with teams in our larger Marketing & Corporate Affairs group, including media relations and marketing/brand strategy.
What you will do in this role:
- For specific service line and/or brand responsibilities, help lead the development, socialization and periodic updating of our annual enterprise editorial calendar. Take ownership of how we interact with/support specific service line marketing efforts, and any corresponding editorial planning in support of service line strategies. Work with colleagues and other data sources to harness marketing intelligence and other insights to help sculpt our editorial planning.
- Write, curate, edit and map out messaging for multi-discipline use across a wide variety of channels (websites, social media, email marketing, print).
- In partnership with our creative services counterparts, plan and develop compelling visuals where appropriate to accompany written messaging.
- Distribute and/or publish content directly for available channels/distribution/fulfillment systems.
- Proactively translate content intended for clinical audiences for publication and/or presentation to consumer/patient audiences, ensuring timely delivery in line with company strategies.
- Help establish corporate guidelines and standards around the use and accuracy of consumer/patient-facing content that is used by the enterprise.
- Assist in refining enterprise content team operations – how/where content can be more effectively delivered to our internal stakeholders and direct to our consumer/patient audiences; develop or enhance review/approval processes with other teams to ensure strategic alignment and accuracy.
What qualifications you will need:
- 3-5 years of relevant experience
- Advanced writing and editing skills
- Can distill complex clinical ideas into easy-to-understand language Has a journalistic eye
- - what makes the heart of a story?
- Experience identifying “what’s good” – consistently, quickly lead the development of messaging and tactics that is likely to resonate per channel/audience demographic
- Experience with developing and presenting an editorial calendar, creative concepts, and specific components within plans, programs or campaigns
- Experience with creating/managing and delivering all forms of content (written, multimedia, print)
- Experience in working with a multi-faceted department or agency, interfacing with different roles/functions (e.g., creative, strategy, digital, analytics)
- Customer-service mentality, driven by a desire to help our stakeholders achieve excellence in marketing and communications
- Experience using research/insights on how best to engage specific audiences, and to help us measure the impact of plans, programs and campaigns on consumer audiences, particularly in the digital space (web, social, apps)
- Maintains exemplary professional interpersonal communication skills, is highly motivated, collaborates well with teams, and demonstrates exceptional customer relationship skills
Desired skills:
- Experience with web content management or digital experience platforms
- Experience with enterprise-level social media management platforms
- Healthcare experience preferred
- Business-to-consumer marketing, PR/journalism or agency backgrounds preferred
- Employee/corporate/internal communications experience helpful
- Basic knowledge of SEO and paid search strategies
- Stays up to date in current events and pop culture, especially topics relating to health and wellness
HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.
"Good people beget good people."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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