Content Strategist

Full Time • Battle Creek, MI, United States of America

45,316 - 58,744 (Yearly) Added 1 day, 8 hours ago

Summary

LOCATION

Battle Creek, MI (Nationwide, family-owned company)

QUALIFICATIONS

Bachelor's degree in Marketing/Digital Marketing, Advertising, Communications or related field, strong understanding of social media platforms, excellent verbal communication skills, time-management, organizational skills, and ability to analyze data.

RESPONSIBILITIES

Create and execute marketing content strategies, manage social media calendar, review and optimize content, monitor social media engagement, conduct A/B testing, analyze performance metrics, and report on campaign performance.

INDUSTRY

Manufacturing and Retail (Wheelchair-Accessible Vehicles)

SHORT DESCRIPTION

The Content Strategist will drive creative marketing solutions through social media, email, and blogs to enhance brand visibility and engagement for Freedom Motors USA.

About Freedom Motors USA
Freedom Motors USA is a nationwide, family-owned and operated company, headquartered in Battle Creek, MI, and is the leading manufacturer and retailer of wheelchair-accessible vehicles with the widest-ranging product line in the United States. Founded in 1987, we focus on providing customized options for the unique needs of our customers.

The Content Strategist is a key driver for creative solutions for our marketing team to achieve outreach goals through social media strategies, email marketing, blogs, creating content, and more.

What you'll do:

Create and execute marketing content strategies leveraging digital marketing, eCommerce & social media channels.
Develop and manage the social media calendar and collaborate with members of the marketing team to produce high-quality, brand-aligned content to drive awareness and increase brand visibility.
Review, edit and optimize content to align with SEO best practices and brand guidelines.
Reviews content for accuracy, brand voice, readability and comprehensiveness as well as consistency.
Plan social media advertising budget and strategy for paid campaigns on various social channels.
Actively monitor and engage our audience across all social media platforms including Facebook, Instagram, X, TikTok, LinkedIn, and YouTube in a timely and professional manner.
Conduct A/B testing and analyze data and performance metrics to identify areas of opportunity and make data-driven decisions.
Provide clear and concise reporting to internal teams including Marketing, Sales and Administration regarding social media campaign performance.
Stay up-to-date with the latest digital marketing and social media trends, tools and best practices. Conduct market research on industry trends and competitor activities.

What you’ll need:

Bachelor’s Degree in Marketing/Digital Marketing, Advertising, Communications or related field required.
Solid understanding of social media platforms including Meta (Facebook, Instagram), X, TikTok, LinkedIn, and YouTube and digital marketing principles. Familiarity with social media management tools and graphic design would be a plus.
Demonstrated initiative, willingness to take on greater challenges, and have a proactive & results-driven mindset.
Excellent verbal communication and interpersonal skills and ability to work independently as well as collaboratively in a team-oriented environment.
Strong computer skills, time-management skills, organizational skills and the ability to analyze & interpret data.
Ability to maintain a professional and positive attitude at all times.

This job description is meant to provide an overview of the duties and responsibilities of this position. It is not intended to be an all inclusive listing.

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