Content Strategist - Vgm Forbin

We live in a digital world. What better way to stay competitive than partnering with a team of creatives, account executives, and Google-certified web marketing specialists willing to go the extra mile to incorporate the latest trends. That is what you can be a part of as a Content Strategist with VGM Forbin.

Position Summary

Responsibilities/Duties of the Job

• Content Planning and Execution:
  • Devise creative concepts and strategies for content across digital platforms
  • Create, edit, and publish content that aligns with the company’s business objectives and user needs
  • Research and collaborate with industry experts to compile your content
  • Craft effective content for websites, blogs/articles, and other online or print sources.
  • Editing and proofreading your content as well as other team member’s materials
• Brand Voice and Consistency:
  • Identify and maintain the brand’s voice and tone across all content
  • Ensure consistency in messaging and storytelling
• Search Engine Optimization (SEO):
  • Stay informed about current SEO trends and best practices
  • Optimize content for search engine performance
• Audience Engagement and Impact:
  • Monitor key performance indicators (KPIs) to assess content impact
  • Maximize reach and engagement while staying within budget constraints
• Content Auditing and Editorial Calendar:
  • Regularly audit existing content to ensure relevance and quality
  • Develop and manage an editorial calendar for future content releases
• Collaboration and Communication:
  • Work closely with cross-functional teams, including designers, marketers, and developers to ensure brand consistency
  • Communicate content strategies effectively to stakeholders
  • Assist with social media marketing and other digital marketing services, including SEO, paid media marketing, and email marketing
• Web Content and Quality Assurance
  • Assist the UX strategist/web content writer with web content for sites in any industry
  • Assist the VGM Forbin/forbinfi team with Quality Assurance on any internal/external project
• Reporting
  • Report and communicate with clients and/or internal team members to best serve Forbin/forbinfi clients
  • Regularly communicate with clients and internal teams to provide insights and updates

Continuous Improvement and Quality

• Own SharePoint program – responsible for research, training, and providing service to clients
• Maintain up-to-date knowledge of latest online marketing/content trends and how to implement them
• Stay up to date with industry news, trends, and emerging practices
• Leverage your knowledge to offer the best information and service to our clients and internal teams
• Leverage online tools, including AI solutions, to maximize content quality and efficiency
• Research, analyze, and make suggestions to our existing processes to enhance value for clients
• Continuously improve reporting on blog services
• Enhance the value we deliver to VGM Forbin/forbinfi clients

Mentorship and Support

• Provide mentorship and support to team members
• Transfer knowledge through workshops and QA content reviews
• Other duties as assigned to support needs of the business

Position Qualifications

Education/Experience

• Bachelor’s degree preferred
• Proven experience as a content strategist, copywriter, or similar role
• Strong writing, editing, and proofreading skills
• Familiarity with Google Analytics and Search Console

Physical Requirements:

• Operation of office equipment and using technology efficiently such as computers, phones, misc. office equipment
• Visual abilities to include reading, distance vision and peripheral vision
• Moving throughout the VGM facilities when needed.

This job description reflects the general duties of the job but is not a detailed description of all duties which may be inherent to the position. Reasonably related additional duties may be assigned to the individual Associate.

VGM Group, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, pregnancy, national origin, disability, genetic information, military or veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.