Content Strategy And Production (Marketing)

The Company

Sunderstorm is a premier cannabis company that owns and operates the award-winning edibles brand Kanha. Based in California, the company has over 200 employees with operations in Massachusetts, Illinois, Nevada, and Thailand. Sunderstorm is a leader in nano-tech fast-acting edibles, has recently launched a line of vape products, and distributes for third-party brands in California. Serving over 1,000 retail clients, Sunderstorm and its flagship Kanha gummies are a national cannabis success.

Job Summary

KANHA is seeking an experienced Content Strategy and Production to lead the development and execution of compelling, viral, brand-aligned digital content. This role will oversee content creation across states, platforms, drive media planning and execution, help lead influencer and UGC marketing efforts, and optimize the eCommerce experience on while crafting a digital-first content strategy.

Work with Us – KANHA is excited to welcome talented builders, doers and thinkers to join our team!

If you’re ready to take the next step in your career, we encourage you to apply and prepare yourself to embark on a new blissful journey with KANHA!

So what does KANHA offer YOU?

• Base salary range: $95,000 to $125,000 (commensurate with experience)
• Comprehensive benefits, including medical, dental, and vision insurance.
• 401(k) with company match, annual bonuses, and equity opportunities.
• Unlimited PTO, 11 paid holidays, and wellness initiatives.
• On-the-job training to foster your growth and success.
• Company events, catered lunches, team building activities and more!
• Employee Assistance Program (EAP)
• A culture founded on inclusivity and respect, where each team member's contributions are acknowledged and celebrated.

Key Responsibilities

Content Creation and Digital Strategy:

• Lead the digital-first content strategy across social media platforms, including Instagram, Reddit, YouTube, TikTok, and X.
• Develop a channel specific content strategy and calendar across markets; from email marketing to influencer and paid media.
• Conceptualize, script, storyboard, shoot, and edit engaging, visually appealing short-form videos that resonate with diverse communities.
• Oversee content calendars to align with Kanha’s marketing campaigns, such as “Love” in February and “Sleep” in March for National Sleep Month etc.
• Collaborate with internal teams, including creative, influencer marketing, and production, as well as external vendors and creators.

Growth, E-Commerce Strategy, and Influencer:

• Own the customer experience across all digital touchpoints, ensuring a seamless eCommerce journey that reflects the KANHA ethos.
• Propose and implement new strategies to enhance the customer experience across digital channels, leveraging tools like Klaviyo for email marketing, HubSpot and marketing automation.
• Develop and execute influencer strategies, managing partnerships with creators to amplify Kanha’s brand presence.
• Analyze customer feedback and behavior to implement improvements that drive satisfaction, retention, and lifetime value on KANHALFE.COM
• Collaborate with cross-functional teams, including creative, marketing, and product teams, to deliver high-quality assets on time and within budget.
• Ensure all content adheres to Kanha’s brand guidelines and resonates with target audiences across multiple markets.
• Analyze performance metrics to optimize content strategy, improve ROI, and drive engagement.
• Oversee production schedules, manage talent, and coordinate resources for photo and video shoots.

Qualifications

• Experience: Minimum 8 years producing digital content, with a strong focus on short-form video and social content.
• Video Production Mastery: Hands-on experience with short-form video creation, from concept to execution.
• Content Strategy Expertise: Proven success leading content strategies aligned with brand goals.
• Technical Skills: Expertise in Adobe Creative Suite, video production tools, and analytics platforms
• Tools and Platforms: Shopify, Woocommerce, Klaviyo, Hubspot
• Platform Expertise: In-depth knowledge of TikTok, Instagram, YouTube, Reddit, and emerging digital channels.
• Leadership: Experience managing and mentoring teams, fostering ownership of day-to-day tasks.
• Creative Excellence: Strong storytelling, copywriting, and content strategy skills to elevate brand perception.
• Analytical Mindset: Skilled in leveraging data to optimize performance.
• Collaborative Leadership: Proven ability to work across departments and with external partners.

Sunderstorm Inc. is an Equal Employment Opportunity Employer and we welcome everyone regardless of their race, color, religion, sex, national origin, age, disability, veteran status or genetics. We are dedicated to providing an inclusive, open, and diverse work environment.

Location: Must be based in Los Angeles, CA. or surrounding area.

If you’re a talented Digital First Content Producer looking to join a dynamic and growing team, apply today!

Job Type: Full-time

Pay: $95,000.00 - $125,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Disability insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person