Content Syndicated Specialist
LOCATION
Atlanta, GA
QUALIFICATIONS
BA/BS degree in Marketing, Communications, or related field; 2+ years of experience in Marketing Tech, eCommerce, or Sales Operations; experience with Salsify and retailer systems; strong project management and collaboration skills; detail-oriented.
RESPONSIBILITIES
Load and remove digital content in Salsify; ensure content accuracy for retailers; build Enhanced Content layouts; collaborate with brand teams; assist with Salsify task resolution and audits; develop reports on digital content quality.
INDUSTRY
Pet and Garden Industries
SHORT DESCRIPTION
The Content Syndication Specialist will enhance content syndication activities and ensure data accuracy across multiple sites while partnering with digital marketing and brand teams within Central Garden & Pet Company.
Description
Our Garden Segment is hiring a Content Syndication Specialist, reporting into and based in Atlanta, GA. This new position will further develop and enhance our content syndication activities, ensure complete and precise data within multiple sites, and partner collaboratively with the digital marketing and brand teams.
KEY RESPONSIBILITIES
- Responsible for loading new and removing obsolete digital content (e.g., copy, alt images, video, etc.) into Salsify, ensuring data accuracy and completion
- Ensure the syndicated content is accurate and meets retailer requirements
- Build Enhanced Content layouts in Salsify
- Ensure process steps are completed with retailer identifiers for content push to retailer sites
- Request PIM relevant flags from Material Master Data team to Salsify, as needed
- Work with brands teams to ensure they are maintaining retailer identifiers within Salsify for accurate and functional data
- Assist with Salsify task resolution, projects, and support/training, as needed
- Operate effectively within “Workflow Taskforce”
- Regularly audit ERP, assets and product export lists within Salsify
- Work with PIM team and the Sr. Manager of Digital Content Marketing to develop reports that identify items with poor digital content quality in Salsify
- Work with PIM team, Digital Content Marketing team, and the brand teams to develop better product page completion processes in Salsify
QUALIFICATIONS
- Experience utilizing retailer systems/portals and PIMs; Salsify experience required
- Strong project management skills and ability to lead through ambiguity
- Detail-oriented with strong collaboration and prioritization skills
- Prior experience at a large CPG organization or agency is a plus
- Experience working with Digital Asset Management systems, SAP, or GDSN
- Knowledge of retailer eCommerce requirements
- Ability to work in a constant state of alertness and safe manner
MINIMUM EXPERIENCE & EDUCATION
- BA/BS degree in Marketing, Communications, or related field, or relevant job experience
- 2+ years of experience in Marketing Tech, eCommerce, or Sales Operations
BENEFITS PACKAGE & EMPLOYEE PROGRAMS
- Comprehensive Medical, Dental, and Vision Insurance
- Free Life and Disability Insurance
- Health and Dependent Care Flexible Spending Accounts
- 401k with 3% company match and annual employer discretionary contribution
- Paid vacation, holidays and sick time
- Employee Assistance Program
- Access to thousands of free online courses
- Discounts on cell phones, movie tickets, gym memberships, and more!
- Education Assistance (both college degrees and professional certifications)
- Referral Program with cash bonus
- Access to on-demand pay
- Paid parental leave
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2023 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry-Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central is based in Walnut Creek, California and has 6,700 employees across North America and Europe. Visit www.central.com to learn more.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
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