Content Writer/ Copywriter

DESCRIPTION

Acosta Group is a collective of the most trusted retail, marketing, and foodservice agencies. We are reimagining the way people connect with brands at every point in the consumer journey.

Acosta Group's dynamic Enterprise Marketing team crafts integrated, high-impact external marketing that strengthens our brand's voice and industry presence. As the Content Writer, you'll create compelling content across various formats to drive brand visibility, business growth, and talent attraction.

This new role reports to Acosta Group’s Vice President of Content Marketing, a key Enterprise Marketing team member reporting to the Chief Marketing Officer. We support marketing efforts for the enterprise and Acosta Group agencies, including Acosta, Crossmark, and Premium Retail Services.

You will be responsible for authoring content for Acosta Group's core pillars, including:

• Thought leadership
• Product and services marketing
• Industry presence and reputation
• Enterprise news
• Talent attraction
• Associate engagement

Work will include articles from executives, client case studies, ongoing social media and web copy, brand sizzle reels and product videos. The ideal candidate is both a storyteller and a strategic thinker, capable of balancing punchy creativity with delivering results that support business objectives while upholding editorial excellence.

RESPONSIBILITIES

• Strategic Content Creation : Collaborate with marketing, communication, executive leadership, and business unit leaders to develop content strategies that position Acosta Group and its agencies as industry experts.
• Content Leadership: Serve as an editor across the team for various content formats, including social media, paid media, videos, blogs, web landing pages, infographics, podcasts, advertorials, and more. Understand and organize research and information from stakeholders and structure it into a clear and compelling story that drives awareness and action. Originate and spearhead creative content initiatives.
• Marketing Collaboration: Partner with the brand, design, multimedia and external agencies to ensure polished, visually appealing content that effectively communicates key messages and is easily digestible by our audience. Build out distinct brand voice (tone and style) guides for enterprise and pillar agencies to ensure our brand voice and narrative are carried through all content.
• Emerging Trends and Innovation : Think about content programmatically, with a strong understanding of the best ways to repurpose and repackage content to get the most out of it. Monitor market trends and competitor messaging to help shape the content creation strategy and suggest new and creative ideas to stay competitive. Stay current with digital content trends, formats, and strategic opportunities, proactively identifying ways to elevate our storytelling approach. Enhance community-building engagement and associate-generated content strategies that build brand equity and credibility

QUALIFICATIONS

• Bachelor’s degree in Journalism, Mass Communication, Marketing, or related field.
• 5+ years of experience in writing, content creation and content planning, including experience writing for executive-level leaders
• Bonus for B2B specialization and retail or foodservice industry expertise
• Proven track record of full-funnel content that drives
• Strong portfolio showcasing your ability to create a consistent brand voice, produce engaging copy across multi-variant campaigns and drive measurable results
• Familiarity working within collaborative systems (Microsoft Teams, Monday, Gather Content)
• Exceptional writing and editing skills, with an ability to synthesize complex information into clear, concise and engaging content for diverse audiences.
• Strong communication skills and ability to influence/advise key stakeholders
• Strong understanding of digital channels and content formats, with the ability to strategically modify writing approach appropriately for each marketing platform, content format or brand voice.
• Agile and organized project management, capable of prioritizing incoming requests and driving forward multiple highly cross-functional projects simultaneously
• Collaborative team player comfortable with receiving direct feedback and leading toward consensus
• Knowledgeable in brand standards, with strong attention to detail to ensure high-quality, impactful, and consistent content across multimedia and written content.
• Ensure compliance with established brand guidelines

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ABOUT US

Acosta and Mosaic are the sales and marketing powerhouses behind the most recognized and proven brands with top retailers in the United States and Canada. We offer flexible services that maximize efficiency. Acosta has the talent and technology to build data-, reach- and relationship-driven strategies to execute those strategies, and the tools to monitor, track and optimize metrics-based results for customers and retailers.

Acosta and its subsidiaries, in good faith, believes that this posted range of compensation is the accurate range for this role at the time of this posting. Acosta may ultimately pay more or less than the posted range depending on candidate qualifications and locations. This range may be modified in the future.

Acosta and its subsidiaries is an Equal Opportunity Employer

We are committed to providing accommodations for persons with disabilities. If you require accommodation, we will work with you to meet your needs, to the extent required by law.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Mosaic reserves the right to modify all or part of any job descriptions at its discretion in order to meet and or exceed the needs of the business.

By submitting your application you agree with and accept the Acosta Privacy Statement and Terms of Conditions.

Acosta et Mosaic sont les forces motrices en matière de ventes et de marketing derrière les marques les plus reconnues et éprouvées auprès des principaux détaillants aux États-Unis et au Canada. Nous proposons des services flexibles qui maximisent l’efficacité. Acosta possède le talent et la technologie nécessaires pour élaborer des stratégies axées sur les données, la portée et les relations, afin de mettre en œuvre ces stratégies, ainsi que les outils pour surveiller, suivre et optimiser les résultats basés sur les indicateurs pour les clients et les détaillants.

Acosta et ses filiales , de bonne foi, estiment que cette fourchette de rémunération affichée est la fourchette précise pour ce poste au moment de cette publication. Acosta pourrait finalement payer plus ou moins que la fourchette affichée en fonction des qualifications des candidats et des lieux. Cette fourchette peut être modifiée à l’avenir.

Acosta et ses filiales sont des employeurs offrant l’égalité des chances .

Nous nous engageons à fournir des aménagements pour les personnes handicapées . Si vous avez besoin d’un aménagement, nous travaillerons avec vous pour répondre à vos besoins, dans la mesure requise par la loi.

Les déclarations ci-dessus ont pour but de décrire la nature générale et le niveau de travail effectué par les personnes affectées à cette classification. Elles ne doivent pas être interprétées comme une liste exhaustive de toutes les responsabilités, tâches et compétences requises du personnel ainsi classé. Mosaic se réserve le droit de modifier tout ou partie des descriptions de poste à sa discrétion afin de répondre aux besoins de l’entreprise, voire de les dépasser.

En soumettant votre candidature, vous acceptez et acceptez la Déclaration de confidentialité d’Acosta et les Conditions d’utilisation .

Acosta, and its subsidiaries, is an Equal Opportunity Employer

Job Category: Marketing

Position Type: Full time

Business Unit: Commercial Operations

Salary Range: $72,500.00 - $80,000.00

Company: Acosta Employee Holdco LLC

Req ID: 3900