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Conversion Rate Optimization Manager

Full Time • Tn, TN, United States of America

96,164 - 121,766 (Yearly) Added 2 weeks, 1 day ago

Summary

LOCATION

U.S. Remote

QUALIFICATIONS

Bachelor's degree in marketing, business, computer science, or a related field; 5+ years of experience in web technology including CMS, CRM systems, and marketing automation platforms; proficiency in HTML, CSS, JavaScript; strong analytical skills; excellent verbal and written communication skills.

RESPONSIBILITIES

Oversee hypothesis generation and consumer experience testing, create A/B test plans, manage a testing roadmap, analyze user engagement and business KPIs, drive conversion rate optimization, utilize web engagement tools, manage web project updates, and ensure alignment with SEO best practices.

INDUSTRY

Financial Services and Healthcare Technology

SHORT DESCRIPTION

Seeking a Senior Manager, Conversion Rate Optimization to enhance visitor engagement and demand generation through web technology and analytics within a leading financial services firm.

As a leading financial services and healthcare technology company based on revenue, SS&C is headquartered in Windsor, Connecticut, and has 27,000+ employees in 35 countries. Some 20,000 financial services and healthcare organizations, from the world's largest companies to small and mid-market firms, rely on SS&C for expertise, scale, and technology.

Job Description

Conversion Rate Optimization Manager

Location: U.S. Remote

About Us:

SS&C Intralinks is a leading provider of secure content collaboration solutions for the global financial services industry. Our innovative technology enables organizations to securely share and collaborate on sensitive documents and data, facilitating mergers and acquisitions, capital raising, and other critical business transactions. As a trusted partner to some of the world's largest financial institutions, we are committed to delivering cutting-edge solutions that meet the highest standards of security, compliance, and reliability.

Job Description:

We are seeking a highly skilled and motivated Senior Manager, Conversion Rate Optimization, to join our dynamic Digital Marketing team. In this role, you will play a key role in leveraging web technology platforms and tools to drive the successful visitor engagement and demand generation. The ideal candidate will have a strong background in Conversion rate optimization, implementing SEO best practices, web chat technology, Content Management System optimization and web analytics reporting, along with a passion for innovation and a commitment to delivering results.

Why You Will Love It Here!

Flexibility: Hybrid Work Model & a Business Casual Dress Code, including jeans

Your Future: 401k Matching Program, Professional Development Reimbursement

Work/Life Balance: Flexible Personal/Vacation Time Off, Sick Leave, Paid Holidays

Your Wellbeing: Medical, Dental, Vision, Employee Assistance Program, Parental Leave

Diversity & Inclusion: Committed to Welcoming, Celebrating and Thriving on Diversity

Training: Hands-On, Team-Customized, including SS&C University

Extra Perks: Discounts on fitness clubs, travel and more!

What You Will Get To Do:

Oversee the hypothesis generation process by gathering and interpreting quantitative and qualitative insights, assessing, validating and prioritizing consumer experience testing opportunities and maintaining a backlog of future testing opportunities.

Create A/B test plans that define hypotheses, document test goals, identify elements being tested, and establish test timing estimations and reporting plans.

Manage a balanced testing roadmap that covers a diverse swath of brands, devices, areas of ownership and level of effort

Own analytics of the full funnel experience including insights, attribution, and tech configuration support. Manage the maintenance of internal dashboards for measuring and sharing results on business-critical KPIs related to growth.

Build timely, visual, compelling, fact-based test recaps, using data analysis, that strongly communicate the business ‘story’ behind the data and further a culture of data-driven decision making.

Drive conversion rate optimization through the application of web engagement best practices and skilled CMS and Content optimization.

Utilize web engagement tools such as VWO, OptinMonster, Drift or similar platforms to enhance user experience, drive conversions, and optimize website performance.

Oversee web project management, including website updates, enhancements, and optimization projects, collaborating with internal and external stakeholders to ensure timely delivery and alignment with marketing objectives.

Periodically audit web and digital content to ensure UX and SEO best practices while they stay aligned with Intralinks’ mission.

Manage website support tickets and find solutions to solve key stakeholder requests.

Ability to implement localization/translations manually or using CMS provided files like .XLIFF or similar.

What You Will Bring:

5+ years of experience in web technology, with a strong understanding of Drupal CMS, CRM systems, marketing automation platforms, and web analytics tools.

Proficiency in configuring and customizing web & marketing technology solutions, with experience in platforms such as Salesforce, SimilarWeb, Marketo, Google Analytics, VWO, SEMRush, Drift, Siteimprove, OptinMonster etc.

Strong analytical skills and the ability to derive actionable insights from marketing data to drive decision-making and strategy development.

Proficiency in HTML, CSS, and JavaScript, with the ability to build responsive and interactive web pages.

Excellent attention to detail and quality assurance capabilities; willingness to be hands-on.

Strong desire to be challenged, work hard, and grow personally and professionally.

Strong verbal and written communication skills, with the ability to effectively collaborate with cross-functional teams and present ideas clearly.

Bachelor's degree in marketing, business, computer science, or a related field.

Thank you for your interest in SS&C! To further explore this opportunity, please apply through our careers page on the corporate website at

www.ssctech.com/careers

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#CA-MG

Unless explicitly requested or approached by SS&C Technologies, Inc. or any of its affiliated companies, the company will not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services.

SS&C offers excellent benefits including health, dental, 401k plan, tuition and professional development reimbursement plan.

SS&C Technologies is an Equal Employment Opportunity employer and does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, marital status, sexual orientation, national origin, disability, veteran status or any other classification protected by applicable discrimination laws.

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