Wholesome Goods

Conversion Rate Optimization Manager

Full Time • Clearwater, FL, United States of America

109,084 - 138,125 (Yearly) Added 1 day, 10 hours ago

Summary

LOCATION

Remote

QUALIFICATIONS

5-10 years of hands-on experience in CRO, digital marketing, or e-commerce; expertise in A/B testing tools, analytics platforms, and tag management systems; strong analytical skills; excellent communication skills; creativity and attention to detail.

RESPONSIBILITIES

Develop and execute a comprehensive CRO strategy; conduct advanced A/B and multivariate tests; leverage analytics to track performance metrics; collaborate with cross-functional teams; enhance user experience; monitor site performance; and mentor team members.

INDUSTRY

E-commerce

SHORT DESCRIPTION

Join Wholesome Goods as a Conversion Rate Optimization Manager to lead strategic improvements in user experience and site performance across multiple brands.

Conversion Rate Optimization Manager

Wholesome Goods is seeking a seasoned Conversion Rate Optimization (CRO) Manager to revolutionize our e-commerce landscape. As a strategic leader, you will be instrumental in driving significant improvements in user experience, conversions, and overall site performance across multiple brands and websites.

Key Responsibilities:

Strategic Leadership: Develop and execute a comprehensive CRO strategy aligned with business objectives.
Advanced Testing and Optimization: Conduct advanced A/B, multivariate, and personalization tests to optimize key conversion funnels while considering lifetime value & retention metrics.
Data-Driven Insights: Leverage advanced analytics tools to identify opportunities, track performance metrics, and measure the impact of optimizations.
Cross-Functional Collaboration: Collaborate closely with marketing, design, development, and analytics teams to ensure seamless execution of CRO initiatives.
User Experience Optimization: Enhance user experience by conducting usability testing, heatmap analysis, and user journey mapping.
Performance Monitoring: Continuously monitor site performance metrics and identify areas for improvement.
Stay Ahead of the Curve: Keep abreast of the latest CRO trends, technologies, and best practices.
Team Leadership and Mentorship: Mentor and guide team members on CRO principles and methodologies.

Qualifications:

Proven Experience: 5-10 years of hands-on experience in CRO, digital marketing, or e-commerce.
Technical Proficiency: Expertise in A/B testing tools (e.g., Google Optimize, , Intelligems, Optimizely), analytics platforms (e.g., Google Analytics), and tag management systems (e.g., Google Tag Manager).
Data-Driven Mindset: Strong analytical skills and the ability to translate data into actionable insights.
Problem-Solving Skills: A knack for identifying and solving complex problems.
Communication Skills: Excellent written and verbal communication skills to effectively collaborate with diverse teams.
Creativity and Innovation: A passion for experimentation and a willingness to think outside the box.
Attention to Detail: Meticulous attention to detail to ensure accuracy and consistency.