Conversion Rate Optimization Manager

Full Time • Ca, CA, United States of America

130,000 - 150,000 (Yearly) Added 5 hours, 25 minutes ago

Summary

LOCATION

Orange County, CA (Remote)

QUALIFICATIONS

3+ years of hands-on CRO and eCommerce experience, expertise in Shopify Plus, strong UX/UI design principles, proficiency in Google Analytics and other analytical tools, design and prototyping skills, and excellent communication skills.

RESPONSIBILITIES

Oversee website performance, execute A/B tests and CRO strategies, create mockups and implement front-end changes, analyze data for insights, optimize subscription products, conduct site testing and QA, strategize merchandising, and report on key performance metrics.

INDUSTRY

Wellness/Personal Care

SHORT DESCRIPTION

Seeking a Conversion Rate Optimization Manager to enhance e-Commerce experiences and drive growth through data-driven strategies and cross-functional collaboration.

Conversion Rate Optimization Manager

Contract type

Full-Time

Location

Orange County, CA

Specialty

Beauty

Salary

$130,000/year - $150,000/year

Remote

Yes

Reference

481158

Contact name

Christina Turner

Job description

Position: Conversion Rate Optimization Manager
Full Time
Location: Remote
Industry: Wellness/Personal Care

About the Role:

The candidate should have a background in product management, growth, and/or product analytics for e-Commerce brands, with technical expertise in collaborating with marketers, UX/UI designers, and developers. They will be adept at launching high-converting e-Commerce experiences that directly impact key metrics such as Conversion Rate (CVR), Average Order Value (AOV), and Revenue Per Visitor (RPV). This person will have a keen eye for user experience, be driven by growth, and excel at balancing design and conversion while working cross-functionally to prioritize our product and marketing roadmap.

? Own Website Performance: Oversee company Shopify website, focusing on site optimizations, marketing launches, and day-to-day maintenance to meet and exceed KPIs.
? CRO Test Ideation & Execution: Plan and execute A/B tests, multivariate experiments, and other CRO strategies to improve CVR, AOV, and user experience across PDPs, Cart, and Checkout flows.
? Design & Development: Create mockups and wireframes using design tools (e.g., Figma) and implement front-end changes using custom Shopify coding (HTML, CSS, and basic JavaScript). This includes landing page builds for paid media and retention channels.
? Data-Driven Insights: Use tools like Google Analytics, Google Tag Manager (GTM), and heatmaps to analyze site performance, identify bottlenecks, and recommend actionable solutions.
? Subscription Optimization: Launch new subscription products and implement strategies to increase take-rates and upsells. Familiarity with platforms like SKIO is a plus.
? Site Testing & QA: Build, test, and deploy experiments, ensuring changes are rigorously QA’d and optimized for both desktop and mobile users.
? Merchandising Strategy: Strategize product placements, upsells, bundles, and promotions to maximize revenue.

? Collaborative Ideation: Work with growth marketing, design, and customer success teams to align on new opportunities, user feedback, and site priorities.
? Performance Reporting: Regularly track and report on key metrics, including site speed, bounce rates, add-to-cart rates, and testing impact.

Qualifications:

? 3+ years of hands-on CRO and eCommerce experience, ideally with DTC brands or agencies.
? Shopify Plus expertise: Familiarity with liquid coding, themes, and Shopify ecosystem apps.
? Strong understanding of UX/UI design principles and a track record of creating customer-first eCommerce experiences.
? Proficiency in tools like Google Analytics, Google Tag Manager, Google Optimize, and heatmapping tools (e.g., Hotjar).
? Experience managing a CRO roadmap, including A/B testing, iterative design, and sprint planning.
? Ability to design and prototype using tools like Figma or Adobe XD, with light coding skills (HTML, CSS, JavaScript).
? Proven history of optimizing subscription flows, upsells, and post-purchase pages.
? A data-driven approach, with strong analytical skills and confidence in using
Excel/Google Sheets to guide decisions.
? Excellent communication skills to align cross-functional teams and external partners.