Coordinator, Brand And Content Marketing

Department: External Affairs and Marketing
Reports To: Manager, Content Marketing / dotted line: Coordinator, Social Media
Status: Full-Time, Exempt

SUMMARY:
Shedd Aquarium is seeking a creative, organized, and passionate Coordinator, Brand and Content Marketing to support integrated marketing campaigns, content creation, and brand development. Reporting to the Manager of Content with a dotted line to the Social Media Coordinator, this role is essential in executing marketing initiatives efficiently and effectively. The ideal candidate has 1–3 years of experience in marketing, with strong skills in content creation, creative strategy, branding, storytelling, influencer collaboration, and campaign development.

ESSENTIAL DUTIES & RESPONSIBILITIES include the following. Other duties may be assigned. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Integrated Marketing Campaign Management (40%)

• Project Coordination:
• Serve as the project coordinator for integrated marketing campaigns, ensuring all initiatives are executed on schedule.
• Collaborate with cross-functional teams, including Directors and Senior Directors, to align campaign goals, timelines, and deliverables.
• Organize project meetings, update stakeholders on progress, and address any issues.
• Asset Trafficking:
• Assist in trafficking advertising assets to media agencies.
• Manage the flow of information between internal teams and external partners.

Content Creation and Management (40%)

• Social Media Support:
• Collaborate with the Social Media Coordinator to create engaging content for platforms like Instagram, TikTok, YouTube, and Threads/X.
• Manage the social media content calendar, scheduling posts aligned with campaign and annual KPIs.
• Assist in implementing a new video strategy to engage audiences beyond the physical aquarium.
• Influencer and Content Creator Collaborations:
• Identify and engage with content creators and influencers aligned with Shedd's brand values.
• Blog Management:
• Manage the blog calendar, coordinating content scheduling and publication.
• Content Strategy Support:
• Assist the Content Marketing Manager in developing content strategies across owned platforms.
• Contribute ideas for content themes and formats that align with marketing goals.

Brand Development and Experiential Evolution (10%)

• Brand Strategy:
• Support the evolution of Shedd's brand strategy.
• Ensure all content adheres to established brand guidelines.
• Partnership Opportunities:
• Aid in identifying marketing partnership opportunities.
• Coordinate with partners to develop co-branded content and campaigns.

Event Strategy and Facilitation (10%)

• Event Development and Support:
• Assist in developing event strategies that reflect Shedd's brand and engage audiences.
• Contribute to conceptualizing event themes, activities, and attendee experiences.
• Coordinate logistical details for marketing-led events, including scheduling and on-site support.

Collaboration and Administrative Support (on-going)

• Team Collaboration:
• Work closely with the Social Media Coordinator, Content Manager, and other team members to align efforts and maximize impact.
• Participate in team meetings and brainstorming sessions.
• Project Management:
• Oversee multiple projects simultaneously, ensuring timely delivery and quality standards.
• Administrative Tasks:
• Maintain project documentation, including timelines and reports.
• Assist in preparing presentations and materials for internal and external stakeholders.

Additional Information:
•
This position may require occasional evening or weekend work to support events.

QUALIFICATIONS
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience:

• 1–3 years of experience in marketing, content creation, or related roles.
• Proven ability to create engaging and brand-aligned content across various platforms, including social media (Instagram, TikTok, YouTube, Threads/X), blogs, and video.
• Ability to brainstorm and develop innovative ideas that align with brand objectives and resonate with target audiences.
• Strong organizational and project management skills, capable of managing multiple projects and deadlines effectively.
• Strong storytelling skills to craft narratives that engage, inspire, and enhance the guest-to-brand experience.
• Proficiency in content creation tools and platforms (e.g., Adobe Creative Suite, video editing software) and familiarity with social media management tools.
• Solid understanding of branding principles and experience in maintaining brand consistency across all content and communications.
• Experience in assisting with the development and execution of integrated marketing campaigns.
• Ability to work collaboratively with cross-functional teams, external partners, and media agencies.

LANGUAGE SKILLS:

• Fluent in reading, writing, speaking, and comprehending English and Spanish.
• Ability to write engaging and professional content, including social media posts, blog articles, and marketing materials.
• Ability to effectively present ideas and information to team members, stakeholders, and external partners.
• Strong interpersonal communication skills, capable of collaborating with colleagues at all levels and across different departments.
• Skilled in crafting narratives and storytelling that align with the brand and engage the audience.
• Ability to adapt writing style to different platforms and audiences while maintaining brand consistency.

MATHEMATICAL SKILLS

• Proficiency in understanding and analyzing marketing metrics such as engagement rates, conversion rates, and audience growth.
• Ability to interpret data from analytics tools (e.g., Google Analytics, social media insights) and translate numerical insights into actionable marketing strategies

REASONING ABILITY

• Ability to work with little or no supervision.
• Ability to work within a team environment.
• Ability to use common sense techniques in solving problems.
• Ability to solve complex logical problems.
• Ability to use diplomacy and tact when dealing with problems.
• Ability to identify problems and determine the best course of action for their resolution.
• Ability to critically evaluate information for accuracy and usefulness in solving problems.
• Ability to deal with problems involving several concrete variables in a variety of situations.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Lift up to 15 pounds
• Sit
• Stand
• Stoop
• Walk

WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This person may be exposed to:

• Low Noise
• Moderate Noise

Reasonable Accommodations:
Shedd Aquarium is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need reasonable accommodations for any part of the employment process, please email us at jobs@sheddaquarium.org.

We strongly encourage people of color, LGBTQ+ community, veterans and active-duty military, parents, individuals with disabilities, and individuals from all cultural backgrounds to apply. Shedd Aquarium is an equal opportunity employer and welcomes everyone to our team.