Coordinator, Digital Marketing
LOCATION
Santa Monica, CA, US, 90404
QUALIFICATIONS
Minimum of 1 year of administrative experience in Marketing or Production, strong project management and organizational skills, excellent written and verbal communication, and proficient computer skills.
RESPONSIBILITIES
Provide operational support, manage and distribute marketing assets, collaborate across departments, monitor social media trends, and assist in budget tracking.
INDUSTRY
Entertainment
SHORT DESCRIPTION
Coordinate digital marketing efforts for Lionsgate's Motion Picture Group, supporting wide-release theatrical movies and collaborating with various teams to align digital strategies with overall marketing objectives.
- Provide administrative and operational support to the Executive Director and extended team for wide-release theatrical movies.
- Assist in cross departmental communication, asset management, and organizational tasks.
- Management and distribution of assets including title treatments, posters, trailer, stills, clips, social media creative, and more.
- Aid in trafficking assets with internal and external agencies and partners.
- Create and distribute social media toolkits to filmmakers, talent, and social media partners
- Maintain budget grids, submits, and tracks invoices for payment with Account Payable department.
- Track invoices and overall spend in the budget tracker.
- Liaise between the internal AP department and eternal vendors when necessary.
- Monitor social media channels for trends and discussions related to the film industry.
- Manage email marketing by creative content, scheduling email sends, monitoring performance, and continuously optimizing creative and copy.
- Obtain social media handles for new film accounts and initiate webpage creation.
- Actively participate in internal and external brainstorming meetings with agencies and partners.
- Assist with legal request forms and help onboard agencies.
- Request film screeners for the team and external agencies.
- Collaborate with cross-functional teams, including strategy, media, partnerships, operations, PR, and creative departments to align digital efforts with overall marketing objectives.
- Advise on, communicate, and implement best practices. Evolve tactics throughout each campaign as new data emerges.
- Monitor the general film, entertainment, and cultural landscape as it pertains to digital and social media.
- Serve as a point of contact for IP or content leaks on socials; responsible for communicating with Agencies, Anti-Piracy Teams, and Platform reps for flagging / takedown.
- Minimum of 1 year of administrative experience in a Marketing or Production at a Studio or similar.
- Thrives in a fast-paced, high-pressure, dynamic environment.
- Ability to project-manage and prioritize multiple assignments simultaneously.
- Strong logical thinker, self-starter, and meticulous attention to detail.
- Passionate about social media, advertising, film, tv, and pop culture, with a deep understanding of audience preferences and trends.
- Strong understanding of social media platforms, algorithms, trends, and best practices.
- Familiarity with video editing software and graphic design tools is a plus.
- Strong project management & organizational skills, with the ability to multitask, meet tight deadlines, and communicate status updates.
- Excellent written and verbal communication skills, with a keen eye for detail and a creative flair.
- Exceptional time management skills.
- Proficient computer skills including Excel, Google Sheets, Microsoft Office, PowerPoint
Lionsgate’s motion picture business is a consistent box office market share leader with films that have grossed more than $10 billion worldwide over the past six years. This leadership is driven by world-class talent relationships, a deep and renewable portfolio of iconic brands and franchises, and a diverse and balanced slate that is built to enhance consumer enjoyment of the theatrical experience but also has the flexibility to utilize a broad range of alternative release strategies as the opportunities to monetize films continue to expand. The creator, owner and distributor of great film brands including The Hunger Games, Twilight Saga, John Wick, Now You See Me, Knives Out, La La Land, Saw, Dirty Dancing and Monster’s Ball, among many others, films released by Lionsgate and its predecessor companies have earned 129 Academy Award® nominations and 32 Oscar® wins.
In addition to its mainstream commercial releases, Lionsgate’s Motion Picture Group includes specialty film distributor Roadside Attractions, an industry leader in award-winning prestige movies, Pantelion Films, the U.S. market leader in Spanish-language releases, a top film production and distribution brand in the UK, and multiplatform distributor Grindstone Entertainment.
- Full Coverage – Medical, Vision, and Dental
- Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
- 401(k) company matching
- Tuition Reimbursement (up to graduate degree)
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