Coordinator, Digital Marketing
LOCATION
Columbus, GA
QUALIFICATIONS
Website management experience, Google Analytics and Google Ads certification, experience developing and executing digital marketing strategies, knowledge of Adobe Creative Cloud, graphic design and content creation experience, and experience with email marketing platforms like MailChimp or Constant Contact.
RESPONSIBILITIES
Manage Clingstone web assets and social media accounts, develop digital marketing strategies, create email marketing schedules, curate website content, execute changes to web content, analyze web analytics, ensure SEO best practices, monitor competitors’ websites, support digital campaigns, and assist with internal project management.
INDUSTRY
Minor League Baseball
SHORT DESCRIPTION
The Coordinator, Digital Marketing will oversee digital marketing initiatives, including website management and social media engagement, supporting the overall marketing strategy for the Columbus Clingstones, a Double-A affiliate of the Atlanta Braves.
Reports to: Manager, Marketing
Contract type: Full-time, permanent
Hours: Mon-Fri as required, weekends and holidays as needed
Location: Columbus, GA
About the Clingstones:
The Columbus Clingstones, the Double-A affiliate of the Atlanta Braves, are set to debut at Synovus Park in April 2025. Playing at the renovated historic Golden Park, the Clingstones aim to combine thrilling baseball action with a vibrant and family-friendly fan experience. As a new cornerstone of the Columbus sports scene, the Clingstones are dedicated to fostering community engagement and developing future Major League talent. The Columbus Clingstones are a proud member club of Diamond Baseball Holdings (DBH). DBH was formed in 2021 to support, promote, and enhance Minor League Baseball through best practices, professional management, innovation, and investment.
Position Overview:
The Coordinator, Digital Marketing is responsible for the oversight of all the Clingstones website assets, social media accounts and e-mail blasts, as well as playing a role in marketing strategy decisions and execution regarding paid digital and social media advertising budgets. This position will report to and work closely with the Manager, Marketing in developing a digital marketing strategy, including Clingstones web assets and external marketing spends. The Coordinator, Digital Marketing will also play a role in internal project management.
Essential Job Duties & Responsibilities:
- Oversight and management of all Clingstone web assets.
- Strategic oversight of all Clingstone social media accounts with a focus on growth & engagement through the creation of unique content.
- Build e-mail marketing and other digital campaign schedules to enhance data collection and database growth.
- Work closely with department leaders to curate and maintain website content, including Ticketing, Partnerships, Events, Foundation, Team Store, etc.
- Plan, coordinate, and execute changes to website content and images.
- Monitor and track the progress of social media and other digital campaigns. This includes monitoring and analyzing web analytics and searching for trends in the customer experience.
- Review and assess content to ensure conformance with platform requirements, title tags, meta descriptions, and other SEO best practices.
- Ensure the website is following SEO best practices and make suggestions for improvement.
- Monitor other MiLB websites for changes, features, and functionality that we may want to implement ourselves.
- Assist in developing a full digital marketing strategy, including paid social media, SEM, programmatic/display ads, and other external advertising spends.
- Assistance with internal project management.
- Provide support for targeted email marketing campaigns, including graphic design, copywriting, and testing/sending marketing emails.
- Other duties as assigned.
Minimum Qualifications:
- Website management experience
- Google Analytics and Google Ads certification
- Experience developing and executing digital marketing strategies
- Knowledge and experience using Adobe Creative Cloud
- Graphic design & other content creation experience
- Experience in using MailChimp, Constant Contact or other email marketing platforms
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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