Coordinator, Influencer Marketing

Gallery Media Group is a modern day media company. The company's overall mission is to 'Make Positivity Louder'. GMG focuses efforts on where consumer attention currently lies and continues to shift.

Gallery Media Group includes women's lifestyle brand PureWow and a collection of social-first media brands, such as @cocktails, @moms, @recipes and @ballplayers on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators, and cultural moments at scale—and a robust influencer marketing business. The company was founded in 2010 by CEO, Ryan Harwood, and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.

We're seeking a full-time, Influencer Marketing Coordinator. In this role, you will support the Influencer Marketing team in all aspects of the campaign process.

RESPONSIBILITIES:

Influencer Sourcing

• Source influencers that fit the correct demographic and audience for each campaign
• Keep a pulse on trending influencers within the space to use for brand partnerships
• Use influencer marketing tools to assess and find ideal partners

Influencer Campaign Management

• Support team as needed on campaigns which includes, but not limited to outreach emails, content deliverables and approvals, and processing influencer payments
• Organize campaign details in internal drives and keep trackers up-to-date
• Ensure influencer content was posted at specified date and obtain live links and screenshots

Be an Expert in the Influencer Marketing space

• Establish and maintain long-term relationships with key contacts within the influencer space
• Stay informed of platform updates, specifically across Instagram, TikTok, Facebook, Pinterest, Twitch and Twitter
• Maintain an understanding of influencer marketing landscape, staying on top of trends and implementing changes as needed and help with newsletter

QUALIFICATIONS AND EXPECTATIONS:

• You have 1-3 years experience in social media influencer campaign management
• Strong interest in influencer event management that may require domestic travel
• You are a reliable, motivated, self-sufficient and fast worker
• You are obsessed with all things social media and are usually following rising influencers before they go viral

Location: New York (hybrid)