Virginia Community College System
Coordinator Of Marketing
LOCATION
Tazewell, Virginia
QUALIFICATIONS
Excellent communication skills, experience in media content creation, proficiency in graphic design and editing software, expertise in digital advertising, and market research experience. Background in higher education preferred.
RESPONSIBILITIES
Collaborate with stakeholders on marketing campaigns, create and manage branding initiatives across platforms, develop media partnerships, produce digital and print materials, monitor campaign performance, and stay updated on marketing trends.
INDUSTRY
Higher Education
SHORT DESCRIPTION
The Coordinator of Marketing will enhance Southwest Virginia Community College's branding and visibility through innovative marketing strategies, media production, and collaboration with various stakeholders.
Some evenings and weekends may be required.
Southwest seeks an innovative and detail-oriented Coordinator of Marketing to amplify the College’s reputation and brand identity. This is an opportunity to utilize and enhance your marketing skills while directly contributing to the success of our institution.
- Collaborate with the Director of Strategic Communications, department heads, and college stakeholders to align marketing messages and campaigns with institutional goals and initiatives.
- Create and manage marketing campaigns across various platforms to boost visibility and engagement of the College’s brand.
- Develop strategic partnerships with media outlets and influencers to increase the College’s positive press and online presence.
- Produce and edit digital media, video, print publications, and social media posts in accordance with the brand voice and messaging guidelines.
- Monitor and report on the performance of marketing campaigns to optimize ROI and make data-driven decisions.
- Stay informed and up-to-date on the latest marketing trends and best practices in the field.
This position requires a 12-month probationary period for both new hires and transfers.
This is an in-person position, not a remote position.
May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.
- Excellent written and verbal communication skills to represent the College professionally in internal and external capacities.
- Proven ability to work independently while also thriving in a collaborative, fast-paced environment.
- Proficient in developing news media content, photography, videography, and other creative media.
- Proficient in relevant software programs for graphic design, photo/video editing, and desktop publishing (such as those made by Affinity, Adobe, Davinci, or similar).
- Expertise in digital ad managers (Meta/Google), digital analytics, and social media management tools.
- Experienced in the development of multi-channel advertising campaigns.
- Proven ability to initiate and sustain media relationships.
- Experience in market research.
- Experience in a related field
- Experience in a higher education setting
To be considered for this position, you must complete the full state application. Please visit
The selected candidate’s offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth’s Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/
The Virginia Community College System, an EEO employer, welcomes applications from people of all backgrounds and recognizes the benefits of a diverse workforce. Therefore, the VCCS is committed to providing a work environment free of discrimination and harassment. Employment decisions are based on business needs, job requirements and individual qualifications. We prohibit discrimination and harassment on the basis of race, color, religion, sex, national origin, age, sexual orientation, mental or physical disabilities, political affiliation, veteran status, gender identity, or other non-merit factors.
The VCCS is an EOE and Affirmative Action Employer. In compliance with the Americans with Disabilities Acts (ADA and ADAAA), VCCS will provide, if requested, reasonable accommodation to applicants in need of access to the application, interviewing and selection processes.
VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.
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