Copywriter

LOCATION: In Office - Encinitas, California

REPORTS TO: SVP of Marketing

TYPE: Exempt, Full Time

DEPARTMENT: Marketing

About Us:

Generation Tux is a leading retailer specializing in high-quality suits and tuxedos for rent and purchase, offering unparalleled quality, style, and exceptional customer service. Serving customers nationwide through generationtux.com or any of our showroom locations, we offer modern, stylish formalwear and accessories at accessible prices. Our mission is to provide a seamless shopping experience, helping customers look their best for life’s big moments. As we continue to grow, we are looking for a talented and creative copywriter to join our team and help shape our voice across a variety of marketing channels, online and offline.

Position Overview:

We are seeking a talented, creative, and detail-oriented Copywriter to join our marketing team. The ideal candidate will have a passion for fashion and experience in creating engaging content that enhances brand reputation and drives conversion. You’ll work on a variety of projects including marketing campaigns, website copy, digital ads, email campaigns, press releases, POP, and more.

• Brand Voice Development: Collaborate with the SVP of Marketing to refine and maintain a consistent brand voice across all channels and content, ensuring a consistent disciplined approach to copy on all consumer and BtoB collateral.
• Website Copywriting: Craft engaging, SEO-optimized content for various website pages, campaign landing pages, promo modules, FAQs, product descriptions, and more to enhance customer experience and drive conversions.
• Digital Ads: Assist in writing persuasive and attention-grabbing ad copy for paid social media campaigns (Facebook, Instagram, Google Ads, etc.), ensuring a consistent and compelling message across platforms.
• Email Campaigns: Develop email copy for welcome and nurture series, promotions, and newsletters that encourage customer engagement, retention, and conversation.
• Press Releases & Articles: Write clear and engaging press releases, brand announcements, and articles for media distribution, maintaining a professional tone while staying true to the brand’s personality and tone of voice.
• Social Media Content: Assist in creating social media copy to engage our online community, seasonal offers, and events.
• Brand Content: Assist in the creation of long-form content, such as blog posts and articles, that enhances SEO and drives organic traffic.
• Product Descriptions: Write compelling, benefit-driven product descriptions that highlight the features, fit, material, and quality of our suits and tuxedos.
• Collaborative Projects: Work closely with the SVP of Marketing, Marketing Manager, graphic designers, and the broader marketing team ensuring that copy complements the visual elements.
• Quality Control: Edit and proofread all content to ensure clarity, grammar, and consistency with brand voice.
• Audit and optimize: Audit existing website, packaging, and current marketing materials to improve copy and elevate to the level of refined brand standards.

• Proven Experience: 3+ years of copywriting experience, ideally in the fashion, apparel, retail, or e-commerce sectors. Experience with formalwear or lifestyle brands is a plus.
• Strong Writing Skills: Exceptional writing, editing, and proofreading skills with the ability to adapt tone, style, and voice to different types of content.
• Creativity & Attention to Detail: Ability to create engaging, original content that captures attention, drives action, and reflects our brand’s personality.
• SEO Knowledge: Familiarity with SEO best practices and the ability to write copy that ranks well in search engines.
• Marketing Savvy: Understanding of marketing principles, particularly direct response marketing, and the ability to write persuasive copy and CTA’s that motivates potential customers.
• Tech-Savvy: Experience using content management systems (CMS), email marketing platforms, and basic knowledge of analytics tools to track performance and refine content.
• Team Player: Collaborative mindset, with the ability to work cross-functionally with designers, marketers, and other stakeholders.
• Deadline-Oriented: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

Why Work with Us:

• Be part of a growing brand with opportunities to make a significant impact.
• Work in a dynamic and creative environment where your ideas are valued.
• Competitive salary and benefits package.

How to Apply:

Please submit your resume, portfolio, or writing samples, and a brief cover letter explaining why you would be the perfect fit for the role.

Posting Statement

At Generation Tux, we believe that our goal is to enable incredible lifestyle experiences during major life events. Each of us has a responsibility to drive accountability, transparency, respect, and equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

Generation Tux is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Generation Tux does not accept unsolicited headhunter and agency resumes. Generation Tux will not pay any third-party agency or company that does not have a signed agreement with Generation Tux.