Sectigo
Copywriter (Permanent And/Or Contract)
Full Time
•
Scottsdale, AZ, United States of America
87,601 - 110,922 (Yearly)
Added 1 week, 1 day ago
Summary
LOCATION
Remote
QUALIFICATIONS
Bachelor's degree in marketing or a related field, 5+ years of experience in a B2B content role in the technology industry, preferably with prior cybersecurity experience.
RESPONSIBILITIES
Create high-quality written content, develop persuasive messaging, collaborate on SEO strategies, produce thought leadership materials, write for various buyer personas, edit content, define content needs for quarterly campaigns, and perform competitive marketing analysis.
INDUSTRY
Cybersecurity and Digital Identity Solutions
SHORT DESCRIPTION
Sectigo is seeking a Copywriter to create compelling brand content and multi-channel campaigns, contributing to global revenue and enhancing the company's presence in online trust management.
Who We Are:
At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night.
Sectigo is a leading provider of digital identity and cybersecurity solutions, offering a comprehensive suite of products to protect online transactions and communications. Our mission is to secure the digital landscape for enterprises worldwide.
“When people think Online trust management, they think Sectigo because we offer our customers unparalleled peace of mind.”
How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - Support, Excellence, Collaboration, Teamwork, Integrity, Growth and Openness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.
What We Are Looking For:
We are actively seeking a new Copywriter who is responsible for marketing content creation and corporate messaging & storytelling. This individual works closely with the marketing leaders and stakeholders to deliver compelling brand content and creative multi-channel campaigns to drive global revenue for Sectigo.
This is a full time, remote, and permanent position. We are also looking for an additional and seasonal contractor for this function based on increasing business needs.
What You’ll Be Doing:
- Content creation: Develop high-quality written content, including white papers, case studies, blog posts, email campaigns, landing pages, eBooks, brochures, and more.
- Messaging development: Work closely with Product Marketing to translate technical IT security concepts into clear, concise, and persuasive messaging tailored to specific audiences.
- SEO and content strategy: Collaborate with our marketing team to align content with SEO strategies and broader marketing goals, ensuring maximum visibility and impact.
- Thought leadership: Work closely with subject matter experts (SMEs) to create thought-provoking and industry-leading materials that establish the company’s authority in digital trust.
- Persona-centric writing: Write for various buyer personas, understanding their pain points, motivations, and decision-making processes.
- Editing and proofreading: Ensure all content is accurate, polished, and adheres to brand guidelines. Act as the main content reviewer for everything the marketing team produces.
- Quarterly campaigns: Work with VP of Global Marketing to define content needs for global multi-channel quarterly programs. Share quarterly marketing stories with campaign managers to be used for both direct and indirect marketing campaigns.
- Sales enablement: Ensure sales content for all stages of the enterprise sales cycle incl. acquisition, nurture, upsell, cross-sell, and customer retention campaigns is fully aligned with corporate messaging.
- Competitive marketing analysis: Track competitive stories and come up with compelling content that always highlights our competitive advantage.
- Other duties as assigned and related to the nature of this role and company initiatives.
Requirements:
Education:
- Bachelor’s or college degree in marketing, or a related field is strongly preferred.
Experience:
- A minimum of 5+ years’ experience in a B2B content role in the technology industry is required.
- Current or prior cybersecurity related industry experience is strongly preferred.
Talents and Desired Qualifications:
- A passion for copywriting and storytelling
- Familiarity with technical IT security concepts
- Must be able to write unique, compelling technical and marketing content that stands out from all the GenAI content out there
- Proficiency in content marketing best practices, including knowledge of inbound marketing, lead generation, and customer journey mapping.
- Ability to manage multiple priorities and meet hard deadlines
- Excellent attention to detail
- Highly motivated and dedicated
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