Corporate Brand Marketing Manager

Position Overview

The incumbent is a highly motivated and results-oriented Brand Marketing Manager to join our dynamic team. This role will be instrumental in building and elevating the Cote Hospitality brand across all channels, driving brand awareness, generating leads, and ultimately increasing revenue for our hotels and summer camps. The ideal candidate is a data-driven digital marketing expert with a passion for creativity, a strong understanding of brand building, and a proven track record of success in achieving marketing goals.

About Cote Hospitality: www.cotehospitality.com

At Cote Hospitality, we are redefining the art of experiential destinations. By blending timeless traditions with modern innovation, we craft iconic properties that deliver exceptional guest experiences while driving sustained financial growth for our stakeholders. Our expertise in management, marketing, and development ensures a unique approach tailored to maximize value across diverse hospitality assets. It all starts with our culture of Enriching Lives by creating exceptional experiences and memories.

COTECares

CoteCares is our “Way of Life”. We believe in enriching the lives of those within our community and this inspires us to create transformative experiences and exceptional memories.

Our associate journey begins and ends with a positive work environment and experience for our team. CoteCares is the namesake for our culture, and our commitment to a culture where all associates feel respected, safe, empowered, appreciated, excited, included and a sense of belonging to something extremely special. Whether it be through community involvement or internally working with each other, CoteCares expresses our world and what we want it to be.

Key Responsibilities:

• Brand Strategy & Development:
  • Contribute to the development and refinement of the Cote Hospitality brand strategy, ensuring consistency across all touchpoints.
  • Develop and maintain brand guidelines and style guides for all marketing materials.
  • Monitor brand perception and identify opportunities to enhance brand equity.
• Digital Marketing Strategy & Execution:
  • Develop and implement comprehensive digital marketing strategies across all channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
  • Manage all aspects of paid social media campaigns, including campaign planning, budget allocation, ad creative development, and performance tracking.
  • Conduct in-depth keyword research and competitor analysis to optimize website content and paid search campaigns.
  • Develop and maintain a consistent brand voice and messaging across all digital channels.
• Digital Content Creation & Distribution:
  • Create high-quality, engaging content, including blog posts, articles, social media updates, website copy, email newsletters, and video content that aligns with the brand strategy.
  • Manage the distribution of content across all relevant channels.
  • Collaborate with internal teams (e.g., sales, communications, revenue management) to develop and execute integrated marketing campaigns.
• Email Marketing:
  • Develop and execute targeted email marketing campaigns, including welcome emails, promotional offers, and post-stay communications.
  • Build and maintain email subscriber lists.
  • Track email performance metrics (open rates, click-through rates, conversion rates) and optimize campaigns accordingly.
• Website Management:
  • Ensure the website is user-friendly, mobile-responsive, and optimized for search engines.
  • Monitor website traffic and user behavior to identify areas for improvement.
• Marketing Calendar & Reporting:
  • Develop and maintain a comprehensive marketing calendar that integrates the distribution of all marketing content across all channels.
  • Track key performance indicators (KPIs), such as website traffic, social media engagement, conversion rates, and return on investment (ROI).
  • Prepare regular reports on marketing campaign performance and provide insights and recommendations for improvement.
• Collaboration & Teamwork:
  • Collaborate closely with sales, communications, revenue management, and other relevant teams to ensure alignment and maximize marketing effectiveness.
  • Build and maintain strong relationships with external vendors and partners.
  • Perform other duties as requested by management.

Job Requirements

• This is an on-site position based in Eden Prairie, MN.
• Proficiency in using marketing automation platforms (e.g., HubSpot, Marketo).
• Collaborative approach with corporate colleagues and property leadership.
• Detail-oriented with excellent organizational and time management skills.

Education & Experience:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing, with a strong focus on SEO, PPC, social media marketing, and email marketing.
• Proven experience in developing and executing successful digital marketing campaigns.
• Strong analytical and data analysis skills with the ability to track, measure, and analyze campaign performance.