Creative Strategist - Facebook Ads

Position Overview

We are seeking a Facebook Creative Strategist to help us develop and execute compelling creative for performance marketing channels. In this role, you will craft unique creative concepts, write scripts, assist in creating photo and video content, and own part of performance marketing results. You’ll also play a key part in managing our creative production process—from organizing shoots to coordinating content creators.

Key Responsibilities

• Creative Conceptualization:
• Brainstorm and develop original, attention-grabbing concepts for direct-response ads. (Facebook ads, Instagram ads, TikTok ads, YouTube ads, etc.)
• Collaborate with marketing and design teams to ensure that ideas align with brand identity, campaign objectives, and consumer insights.
• Scriptwriting & Storyboarding:
• Write clear, engaging scripts for video ads that resonate with target audiences.
• Translate creative ideas into storyboards and shot lists to guide content production.
• Content Production & Coordination:
• Plan and organize local or remote shoots, coordinating with content creators, videographers, photographers, and other collaborators.
• Manage timelines, budgets, and logistics to ensure smooth production processes.
• Photography & Videography:
• Assist in capturing and filming content for direct response ads.
• Edit and optimize content for various channels and formats.
• Creative Strategy & Collaboration:
• Partner with performance and growth marketing team to enhance overall creative strategy.
• Provide ongoing creative insights to iterate and improve advertising performance.
• Asset Management & Analysis:
• Maintain organized libraries of all content assets.
• Assist in reviewing performance metrics to refine creative approaches and maximize ROI.

Qualifications & Skills

• Experience & Education:
• 2+ years of experience in digital marketing, performance marketing, media buying, paid advertising, or creative concept development, copywriting, and content production (agency or in-house experience preferred).
• A background in marketing, communications, design, or related field is a plus.
• Creative Mindset:
• Proven ability to generate fresh, innovative ideas that drive RESULTS
• Strong storytelling skills for direct-response marketing campaigns.
• Technical Proficiency:
• Intermediate-level photography and videography skills
• Strong Facebook ad background
• Media buying
• Project Management:
• Excellent organizational skills and the ability to juggle multiple projects and deadlines simultaneously.
• Strong communication skills for coordinating with internal teams and external content creators.
• Analytical Skills:
• Basic understanding of performance metrics and how to pivot creatively based on data-driven insights.
• Team Player:
• Collaborative approach to working with cross-functional teams, receptive to feedback, and proactive in suggesting improvements.

Why Join Supply.co?

• Innovative Environment: Work with a passionate team that values creativity and high-quality craftsmanship.
• Growth Opportunities: Take ownership of creative ideas that help drive brand growth and recognition.
• Collaborative Culture: Partner with a diverse group of professionals who support your ideas, encourage experimentation, and value your contributions.
• Meaningful Impact: Shape the brand’s visual storytelling and help connect with a growing community of customers who love our products.

Ready to Apply?
If you’re excited to craft powerful creative concepts, lead engaging content productions, and shape Supply.co’s creative future, send us your resume, portfolio, and a brief note on why you’re perfect for this role. We can’t wait to see what you’ll create!

Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Vision insurance
• Work from home stipend

Schedule:

• Monday to Friday

Application Question(s):

• Share with us an ad concept you created and the results of it and why it worked.
• What would you say is the top analytic software a creative strategists uses?
• What brands do you think create good direct response creative? Name 3 or more
• What is the extent of your photo/video background?
• Describe an instagram video ad would you make/script out to overcome objections people might have on purchasing on our razors. (https://supply.co/products/the-single-edge-se)

Application Question(s):

• Share with us an ad concept you created and the results of it and why it worked.
• What would you say is the top analytic software a creative strategists uses?
• What brands do you think create good direct response creative? Name 3 or more
• What is the extent of your photo/video background?
• Describe an instagram video ad would you make/script out to overcome objections people might have on purchasing on our razors. (https://supply.co/products/the-single-edge-se)

Application Question(s):

• Share with us an ad concept you created and the results of it and why it worked.
• What would you say is the top analytic software a creative strategists uses?
• What brands do you think create good direct response creative? Name 3 or more
• What is the extent of your photo/video background?
• Describe an instagram video ad would you make/script out to overcome objections people might have on purchasing on our razors. (https://supply.co/products/the-single-edge-se)

Application Question(s):

• Share with us an ad concept you created and the results of it and why it worked.
• What would you say is the top analytic software a creative strategists uses?
• What brands do you think create good direct response creative? Name 3 or more
• What is the extent of your photo/video background?
• Describe an instagram video ad would you make/script out to overcome objections people might have on purchasing on our razors. (https://supply.co/products/the-single-edge-se)

Application Question(s):

• Share with us an ad concept you created and the results of it and why it worked.
• What would you say is the top analytic software a creative strategists uses?
• What brands do you think create good direct response creative? Name 3 or more
• What is the extent of your photo/video background?
• Describe an instagram video ad would you make/script out to overcome objections people might have on purchasing on our razors. (https://supply.co/products/the-single-edge-se)

Experience:

• Photography/Videography: 2 years (Preferred)
• Facebook Ad: 3 years (Preferred)

Experience:

• Photography/Videography: 2 years (Preferred)
• Facebook Ad: 3 years (Preferred)

Ability to Commute:

• Fort Worth, TX 76110 (Required)

Ability to Relocate:

• Fort Worth, TX 76110: Relocate before starting work (Required)

Work Location: Hybrid remote in Fort Worth, TX 76110