Creator Marketing Senior Manager, Local

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What you'll be doing...

The Creator Marketing Senior Manager (Local) will be responsible for developing and executing breakthrough creator/influencer social strategies and creative campaigns that help drive Verizon’s brand and business objectives; collaborating closely with the local marketing teams to define local creator marketing strategy to ladder into local market business goals. This role would be responsible for owning the end-to-end development of campaigns that put creators and creator content at the center of 360-degree integrated marketing initiatives for our local marketing campaigns. This role will be responsible for overseeing a Local Creator Marketing Program for 3 key markets, as a part of and reporting into the Creator Marketing Center of Excellence team.

As an expert in the fast-moving creator & influencer space, you’ll be a driving force as part of Verizon’s marketing transformation developing bespoke creator campaigns, creator partnerships and content strategies; all while partnering across a diverse group of teams and agency partners to execute and bring these campaigns to life.

We're looking for someone with a passion and proven experience in developing and executing full-funnel creator strategies, programs, and creative activations for major brands with a diversity of objectives, products, and business objectives. This role requires equal parts content, creator, and social strategy chops as you’ll be relied on to independently lead multiple creator initiatives for key local brand moments at once, that align with a ladder into the brand’s overall creator strategy and value proposition.

This role is a unique opportunity to be a founding member of a new discipline within a sophisticated marketing organization, transforming a major brand’s marketing approach. Responsibilities include:

• Manage agencies and internal teams to stand-up a new Local Creator Marketing program, end-to-end.

• Define breakthrough creator strategies for campaign initiatives that authentically engage creators and communities and drive brand and business results.

• Partner with the Verizon local marketing organization, agency, and creators themselves to develop creative executions and unique storytelling formats that create an emotional connection with the brand.

• Develop strategic approaches, content calendars, and planned and reactive moment strategies to fuel a creator content engine that powers Verizon's holistic content ecosystem across paid, owned, and ATL channels.

• Collaborate closely and effectively across brand social, marketing activation, media, and analytics teams to bring the creator strategy and individual campaign executions to life as part of larger omni-channel campaigns.

• Build relationships with cross-functional local market leaders and ensure regular communication and alignment on influencer/creator marketing efforts.

• In partnership with our agencies and internal measurement teams, execute and continuously improve our ability to effectively track, analyze, and report social and influencer KPIs as part of our larger measurement stack - turning data into insights and continually making optimizations that improve performance and efficiency.

• Develop long-term, valuable partnerships with creators and content partners building Verizon’s overall suite of creator relationships that will benefit assigned local markets.

What we're looking for...

You’ll need to have:

• Bachelor's degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Direct experience in influencer & creator marketing/partnerships at a creative/creator/social agency, client, platform, or talent agency.

Even better if you have one or more of the following:

• A degree in a related field.

• Experience building and managing influencer and creator marketing programs in fast-paced environments for blue-chip brands or tech products.

• Experience transforming a brand’s creator/influencer marketing practice, establishing new playbooks, systems, best practices, and more.

• Experience building and running new creator programs, and managing internal stakeholders and agencies.

• Strong project leadership and communication skills, and the ability to balance multiple projects in a fast-paced environment.

• Elite verbal and written presentation and storytelling ability. A high degree of aptitude for leading meetings, owning presentations, and being a compelling presence in the room.

• Expertise in the influencer marketing tech stack and key software to enable brands to efficiently manage and scale an effective influencer practice.

• Proven track record of managing successful social/digital campaigns across social platforms (Instagram, TikTok, YouTube, Twitter).

• Knowledge of optimizing content on specific social media platforms to drive engagement.

• Ability to craft strategic POVs on industry-related topics in an ever-changing media landscape, and deliver them clearly and concisely.

• Ability to accomplish work independently with minimal guidance.

• Experience managing complex 360 & digital campaigns, including working closely with creative teams to tailor campaign messaging to specific media channels.

• Platform proficiency, competent in ad platforms including but not limited to paid social, programmatic display, search, and remarketing.

• Problem-solving skills and ability to navigate difficult issues.

• Exceptional communication, organizational, and time management skills.

• Experience building learning plans for both quantitative and qualitative research initiatives

• Flexibility, patience, empathy, and a sense of humor.

• Strong analytical skills, and understanding of KPI measurement and attribution.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $108,000.00 and $201,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.