Creator Partnerships & Marketing Manager

About Nature’s Blooms

Nature’s Blooms is a wellness brand dedicated to promoting health through natural remedies and ancient wisdom. As our Influencer/Creator Partnerships & Marketing Manager, you will play a vital role in both managing creator partnerships and shaping our content strategy to amplify Nature’s Blooms' mission.

Overview
We’re looking for an experienced and highly motivated Influencer/Creator Partnerships & Marketing Manager for Nature’s Blooms. You will drive our marketing flywheel—starting from sourcing the right creators, to effective outreach, rate & contract negotiation and ensuring creator success through strategic content. You’ll oversee virtual assistants who handle creator sourcing and outreach, while also leading content ideation and development across social platforms to tell the story of Nature’s Blooms through our creators. By managing influencer partnerships and aligning content strategies, you’ll create cohesive, impactful campaigns that amplify our brand and connect with our audience.

Responsibilities

Influencer & Creator Partnerships Management

• Oversee Sourcing & Outreach: Effectively manage VAs responsible for creator sourcing and outreach, ensuring alignment with Nature’s Blooms' brand values.
• Negotiate Contracts & Budget Management: Develop cost-effective agreements with creators, maximizing ROI while staying within budgeted goals.
• Foster Long-Term Relationships: Engage with creators regularly, providing support and nurturing long-term partnerships that align with quarterly objectives. Build and manage a Discord community of creators, organizing discussions, sharing resources, and fostering collaboration. Educate creators on industry best practices, campaign strategies, and content techniques to enhance their success. Motivate creators by celebrating wins, sharing successful case studies, and providing actionable feedback. Cultivate a supportive environment where creators feel empowered to align their work with Nature’s Blooms' mission and maximize their impact.
• Brand Storytelling: Craft and sharing winning content ideas for creators, to ensure all content reflects Nature’s Blooms' mission of sharing wellness wisdom.
• Campaign Content Optimization: Guide creators on successful methods for creating video content, both pre-recorded and live, that maximizes audience engagement.
• Performance Analysis: Track and analyze campaign metrics, using data-driven insights to optimize influencer collaborations and content strategies.
• Strategy Adjustments: Regularly refine outreach, content, and creator strategies based on insights and performance data to maximize impact.

Team Collaboration & Leadership

• Weekly Team Meetings: Lead weekly status meetings with the marketing and VA teams to review project progress and address any blockers.
• In-Person Weekly Check-In: Conduct in-person team meetings once a week, if possible, to ensure alignment on priorities and strengthen collaboration.

Qualifications:

• Proven experience in influencer marketing, content creation, and creator partnership management.
• Strong leadership skills, with the ability to manage and motivate a team of VAs and creators.
• Excellent communication, negotiation, and relationship-building skills.
• Creativity and experience in developing impactful content strategies.
• Proficiency in tracking and analyzing campaign performance metrics.
• Familiarity with community-building platforms like Discord.
• Passion for health, wellness, and storytelling.

What We Offer:

• All Cash Position
• Competitive salary and growth opportunities.
• A chance to play a key role in a growing wellness brand.
• Collaborative, supportive, and innovative work environment.
• Opportunities to lead impactful campaigns and build a thriving creator community.

How to Apply:
If you’re ready to lead a creator-driven marketing strategy, inspire impactful content, and foster a community aligned with our wellness mission, we want to hear from you! Please send your resume and a cover letter detailing your relevant experience here.

Be part of the team that’s sharing the wisdom of nature with the world.

Job Type: Full-time

Pay: $28,800.00 - $34,560.00 per year

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Experience:

• influencer marketing: 1 year (Preferred)

Work Location: Remote