Crm Coordinator
LOCATION
Remote (available to candidates in various states like AZ, DE, FL, GA, IL, IN, LA, MA, MI, MN, MS, MO, NV, NJ, NC, OH, OK, OR, PA, TN, TX, UT, VT, VA, WV, WI, WY)
QUALIFICATIONS
Bachelor's degree or equivalent, 1-3 years of relevant CRM work experience, familiarity with email/SMS, analytics, and creative tools (e.g., Emarsys, Google Analytics), HTML and CSS coding is a plus, and strong analytical skills.
RESPONSIBILITIES
Collaborate with brand marketing teams to develop email and SMS campaigns, manage campaign creation from inception to launch, analyze performance, ensure campaign quality, and implement improvements.
INDUSTRY
Retail / Culinary
SHORT DESCRIPTION
The CRM Coordinator at Sur La Table will lead email and SMS marketing efforts, collaborate with marketing teams, utilize data insights for campaign strategy, and drive customer engagement through targeted communications.
What you get to do every day:
- Collaborate across brand marketing to develop a channel execution strategy for targeting top customers with unique brand experiences
- Build and maintain strong relationships with brand partners, ensuring their needs are met and expectations exceeded while acting as a key point of contact for a key partner and building long-term relationships.
- Pull necessary data for campaign and monthly reporting.
- Lead the email & SMS campaign creation process from start to finish including template creation, image slicing, placing creatives within emails, audience segmentation, email testing, and final campaign launch.
- Work collaboratively with our internal brand marketing to project manage emails from intake to campaign execution.
- Suggest testing opportunities to improve performance within email/SMS and execute testing from ideation to analysis.
- Manage the daily quality assurance process with various stakeholders from partnerships, branding and creative to ensure the on-time delivery and accuracy of campaigns.
- Partner with email & SMS platform vendors to adopt best practices and improve performance.
- Drive improvement in processes to operate more effectively through collaboration with cross-divisional teams.
- Work closely with the Email + SMS team to analyze campaign performance and suggest recommendations for improving channel performance.
- Utilize a multi-channel messaging strategy to ensure we are reaching the right customers, through the right channel, at the right time.
What you bring to the role:
- Bachelor's degree or equivalent is required.
- 1-3 years of relevant CRM work experience.
- Experience with the following email/SMS, analytics, and creative tools is a plus (Emarsys, Wunderkind Google Analytics, Heap, Adobe Suite, Canva).
- HTML and CSS email coding experience is a plus.
- Retail experience a plus.
- Ability to handle a dynamic, fast-paced, and changing environment.
- Interest in email space and desire to become a subject-matter expert in email best practices.
- Most importantly, you must be someone who is a self-starter, has a positive attitude, and is open to learning.
- Well versed in transforming data insights into a meaningful strategy
What’s in it for you?
- PTO
- Medical/Dental/Vision and a variety of supplemental policies available
- Company 401K match
- Company Health Spending Account (HSA) match
- Company provides group life insurance at no cost
- COBRA reimbursement for salaried employees until health insurance eligible
- Paid Holidays
- Birthday off with pay!
- Pet Insurance
- Generous employee discounts
What our interview process looks like:
- Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better:
- \uD83D\uDCDE Step 1: Match most of the requirements and qualifications for the position? We want to chat. A recruiter will reach out to you via email to schedule some time to learn more about our company and get to know you better. Remember, you’re also interviewing us!
- \uD83D\uDCDD Step 2: Our assessments (if applicable to the role) measure your analytical and business acumen. We use them to better understand your expertise. Each person interviewing for the same role receives the same assessment, which helps us evaluate candidates equally and consistently.
- \uD83D\uDC69\uD83C\uDFFD\uD83D\uDCBBStep 3: Virtual or in-person interviews depending on your location. Our hiring team will learn more about your prior experience and challenges you’ve faced. Be prepared with detailed examples. Concise and well-organized answers are ideal.
- ✍\uD83C\uDFFD Step 4: Offer! This is where things get really exciting. We gather all data from your interviews and conduct a final review. If qualified for the position, your recruiter will connect with you via phone to present a verbal offer we know you’ll be excited about.
This position may not be performed, in whole or in part, in New York City (whether from an office, in the field, or remotely from the candidate's home).
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