Crm Manager

You will focus on

• CRM Strategy Development
  • Develop and implement CRM strategies to engage existing customers and attract new ones.
  • Plan and execute lifecycle campaigns, ensuring customer journeys are personalized, timely, and relevant.
  • Segment customer databases to create targeted messaging and offers
• Campaign Management
  • Manage end-to-end execution of email, SMS, push notifications, and other CRM channels.
  • Optimize campaigns based on performance metrics (open rates, click-through rates, conversion rates, etc.) and customer feedback.
  • Coordinate with cross-functional teams, including marketing, product, and sales, to ensure cohesive campaign execution.
• Customer Data Analysis & Reporting
  • Analyze customer data to identify trends, preferences, and behaviors that inform campaign strategies.
  • Use CRM software and analytical tools to measure campaign effectiveness and track key performance indicators (KPIs).
  • Prepare regular reports and insights for senior management to optimize CRM strategies.
• Customer Retention & Engagement
  • Develop strategies to improve customer retention and reduce churn.
  • Implement loyalty programs, reactivation campaigns, and customer feedback loops to keep customers engaged.
  • Foster a customer-first mindset across the business and identify opportunities to enhance the customer experience.
• CRM System Management
  • Oversee and maintain the CRM platform, ensuring it is up-to-date and aligned with business objectives.
  • Ensure data accuracy, segmentation integrity, and proper integration with other marketing tools.
  • Provide training and support to teams using the CRM system.
• Collaboration & Stakeholder Management
  • Collaborate with the product, content, and digital marketing teams to create cohesive, customer-focused campaigns.
  • Partner with sales teams to align CRM efforts with business goals and revenue targets.
  • Liaise with senior leadership to define CRM objectives and report on progress toward goals.

The Skills, Experience & Education You Bring

• Experience with CRM tools (e.g., Salesforce, HubSpot, or similar platforms).
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and project management skills.
• Experience in email marketing, segmentation, and customer journey mapping.
• Ability to work cross-functionally and collaborate effectively in a fast-paced environment.
• Familiarity with marketing automation, data analytics, and customer lifecycle management best practices.
• Required: Bachelor's degree in healthcare administration, business, marketing or a related field.
• Required: At least 3-5 years' experience proven experience in CRM, digital marketing, or customer engagement roles.

You Share Our Mission & Values:

• You are passionate about improving the healthcare experience and want to be part of the Altais mission.
• You are bold and curious- willing to take risks, try new things and be creative.
• You take pride in your work and are accountable for the quality of everything you do, holding yourself and others to a high standard.
• You are compassionate and are known as someone who demonstrates emotional intelligence, considers others when making decisions and always tries to do the right thing.
• You co-create, knowing that we can be better as a team than individuals. You work well with others, collaborating and valuing diversity of thought and perspective.
• You build trust with your colleagues and customers by demonstrating that you are someone who values honesty and transparency.

Altais values the contribution each Team Member brings to our organization. Final determination of a successful candidate’s starting pay will vary based on several factors, including, but not limited to education and experience within the job or the industry. The pay scale listed for this position is generally for candidates that meet the specified qualifications and requirements listed on this job description. Additional pay may be determined for those candidates that exceed these specified qualifications and requirements. We provide a competitive compensation package that recognizes your experience, credentials, and education alongside a robust benefits program to meet your needs.

The anticipated pay range for this role is listed in our salary posting for transparency but may vary based on factors including the candidate’s qualifications, skills, and experience.

Altais and its subsidiaries and affiliates are committed to protecting the privacy and security of the personal information you provide to us. Please refer to our ‘CPRA Privacy Notice for California Employees and Applicants’ to learn how we collect and process your personal information when you apply for a role with us.

Physical Requirements: Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork – Activity level: Sedentary, frequency most of workday.

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.