Lorensen Auto Group
Crm/E-Commerce Specialist
Full Time
•
Westbrook, CT, United States of America
58,040 - 73,491 (Yearly)
Added 20 hours, 51 minutes ago
Summary
LOCATION
Not specified
QUALIFICATIONS
Bachelor's degree in marketing, business, or a related field; 3+ years of experience in e-commerce or online marketing; proficiency in social media platforms like Instagram, Facebook, TikTok, and YouTube; strong analytical and project management skills.
RESPONSIBILITIES
Develop and implement e-commerce strategies, manage and optimize the dealership's website, execute online marketing campaigns, oversee Internet Lead Management, analyze website traffic and sales data, and collaborate with the sales team.
INDUSTRY
Automotive
SHORT DESCRIPTION
Seeking a motivated E-Commerce Marketing Specialist to drive online traffic and sales for a dynamic Auto Dealer Group under the Marketing Director.
We are seeking a highly-motivated and experienced E-Commerce Marketing Specialist to join our team. Under the Marketing Director, this Specialist will be responsible for managing and executing of online sales and marketing initiatives for the Auto Group. This person will play a crucial role in driving online traffic to the dealership's website and increasing sales through online channels. This is an excellent opportunity for a talented E-Commerce Marketing Specialist to join a growing team at a dynamic Auto Dealer Group. If you are driven, creative, and have a passion for driving online sales, we would love to hear from you!
Key Responsibilities:
- Work with Marketing Director to develop and implement effective e-commerce strategies to increase online sales
- Manage and optimize the dealership's website, including content and product updates
- Work with Marketing Director to develop and execute targeted online marketing campaigns to drive traffic to the website
- Oversee Internet Lead Management using CRM platform
- Manage and analyze dealerships’ social channels including content creation
- Manage and analyze Google Reviews
- Analyze website traffic and sales data to identify areas for improvement and make recommendations
- Collaborate with the sales team to ensure seamless integration between online and in-person sales efforts
- Manage relationships with third-party vendors and technology partners
- Stay up-to-date with the latest e-commerce trends and technologies and make recommendations for improvements
Requirements:
- Bachelor's degree in marketing, business, or a related field
- 3+ years of experience in e-commerce, online marketing, or a related field
- Experience with Instagram, Facebook, Tik-Tok, and YouTube platforms
- Proven track record of success in driving online sales
- Strong understanding of website optimization and e-commerce best practices
- Excellent project management skills with the ability to manage multiple projects simultaneously
- Excellent written and verbal communication skills
- Strong analytical skills and attention to detail
Lorensen Auto Group is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Lorensen Auto Group are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We do not tolerate discrimination or harassment based on any of these characteristics.
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